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Mastering Search & AI Optimization (SEO)

Mastering Search & AI Optimization (SEO)

Drive sustainable revenue growth with a proven system for SEO, and get ahead of the evolution from search to AI search

Drive sustainable revenue growth with a proven system for SEO, and get ahead of the evolution from search to AI search

By

Ethan Smith

Course outcomes

  • Figure out how much revenue SEO can drive for your business using a rigorous approach.

  • Prioritize your top 5% of SEO initiatives through the lens of topics and topical authority, a far more effective approach than keywords.

  • Learn the science behind producing content that outranks competitors and start developing a pipeline of traffic and revenue driving topics.

  • Craft a compelling ROI narrative with supporting artifacts to clearly articulate the long-term value of SEO to your most discerning stakeholders.

  • Understand how to think about the evolution of AI search and how this impacts your search optimization efforts.

Course outcomes

  • Figure out how much revenue SEO can drive for your business using a rigorous approach.

  • Prioritize your top 5% of SEO initiatives through the lens of topics and topical authority, a far more effective approach than keywords.

  • Learn the science behind producing content that outranks competitors and start developing a pipeline of traffic and revenue driving topics.

  • Craft a compelling ROI narrative with supporting artifacts to clearly articulate the long-term value of SEO to your most discerning stakeholders.

  • Understand how to think about the evolution of AI search and how this impacts your search optimization efforts.

Who this course is for

This course is designed for companies and individuals who are trying to optimize their SEO efforts. It is particularly relevant for those who want to understand how the field is changing with AI engines.

This course is not for people who require in-depth coverage of Technical SEO or Programmatic SEO.

Who this course is for

This course is designed for companies and individuals who are trying to optimize their SEO efforts. It is particularly relevant for those who want to understand how the field is changing with AI engines.

This course is not for people who require in-depth coverage of Technical SEO or Programmatic SEO.

Course created by

Ethan Smith

CEO at Graphite

Ethan Smith is passionate about SEO because it has the potential to transform the quality of content we consume every day. He is the CEO of Graphite, a premier SEO and growth marketing agency. He has advised companies like TCV, MasterClass, Honey, Upwork, Notion, Webflow, Ticketmaster, Neiman Marcus, Thumbtack, and BetterUp. Ethan is also an adjunct professor at IE Business School.

Ethan Smith

CEO at Graphite

Ethan Smith is passionate about SEO because it has the potential to transform the quality of content we consume every day. He is the CEO of Graphite, a premier SEO and growth marketing agency. He has advised companies like TCV, MasterClass, Honey, Upwork, Notion, Webflow, Ticketmaster, Neiman Marcus, Thumbtack, and BetterUp. Ethan is also an adjunct professor at IE Business School.

Ethan Smith

CEO at Graphite

Ethan Smith is passionate about SEO because it has the potential to transform the quality of content we consume every day. He is the CEO of Graphite, a premier SEO and growth marketing agency. He has advised companies like TCV, MasterClass, Honey, Upwork, Notion, Webflow, Ticketmaster, Neiman Marcus, Thumbtack, and BetterUp. Ethan is also an adjunct professor at IE Business School.

Mastering Search & AI Optimization (SEO)

Drive sustainable revenue growth with a proven system for SEO, and get ahead of the evolution from search to AI search

Get reimbursed

Save with your team

Mastering Search & AI Optimization (SEO)

Drive sustainable revenue growth with a proven system for SEO, and get ahead of the evolution from search to AI search

Get reimbursed

Save with your team

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