Products

Learning

Pricing

Blog

Book a demo

Book a demo

All courses

Growth

Mastering Consumer Subscription Growth

Mastering Consumer Subscription Growth

Build and execute a playbook to accelerate the growth of your consumer subscription app

Build and execute a playbook to accelerate the growth of your consumer subscription app

By

Phil Carter

Course outcomes

  • Learn and apply the Subscription Value Loop framework to inform your product’s subscription growth strategy and roadmap

  • Assess the growth of your consumer subscription app vs. industry benchmarks to identify your biggest growth opportunities

  • Improve your premium product experience to create compounding long-term value for subscribers

  • Leverage proven paid and organic strategies to drive cost-efficient user acquisition

  • Optimize your paywall, pricing, packaging, payments, and promotions to maximize subscriber conversion and retention

Course outcomes

  • Learn and apply the Subscription Value Loop framework to inform your product’s subscription growth strategy and roadmap

  • Assess the growth of your consumer subscription app vs. industry benchmarks to identify your biggest growth opportunities

  • Improve your premium product experience to create compounding long-term value for subscribers

  • Leverage proven paid and organic strategies to drive cost-efficient user acquisition

  • Optimize your paywall, pricing, packaging, payments, and promotions to maximize subscriber conversion and retention

Who this course is for

This course is for anyone building or marketing a consumer subscription app at a company that is pre-IPO but post initial product/market fit, including founders, executives, PMs, marketers, designers, and engineers. Specifically, this course is best for professionals leading and/or working on growth teams that are directly accountable for subscriber acquisition, retention, and monetization metrics that drive top line revenue growth for their businesses.

This course is less suited for:

  • Founders looking for ways to launch a new consumer subscription app from scratch

  • Professionals at companies that haven’t yet figured out their core product experience and established initial product/market fit

  • Professionals working for mature, post-IPO consumer subscription businesses (e.g., Netflix, Disney+, Hulu, or Spotify)

  • Professionals at B2B SaaS businesses, including those targeting larger customers through enterprise sales as well as those targeting individual prosumers through a combination of Sales-Led Growth (SLG) and Product-Led Growth (PLG)

Who this course is for

This course is for anyone building or marketing a consumer subscription app at a company that is pre-IPO but post initial product/market fit, including founders, executives, PMs, marketers, designers, and engineers. Specifically, this course is best for professionals leading and/or working on growth teams that are directly accountable for subscriber acquisition, retention, and monetization metrics that drive top line revenue growth for their businesses.

This course is less suited for:

  • Founders looking for ways to launch a new consumer subscription app from scratch

  • Professionals at companies that haven’t yet figured out their core product experience and established initial product/market fit

  • Professionals working for mature, post-IPO consumer subscription businesses (e.g., Netflix, Disney+, Hulu, or Spotify)

  • Professionals at B2B SaaS businesses, including those targeting larger customers through enterprise sales as well as those targeting individual prosumers through a combination of Sales-Led Growth (SLG) and Product-Led Growth (PLG)

Course created by

Phil Carter

Founder/CEO at Elemental Growth

After starting my career at Bain and getting my MBA from Stanford GSB, I've spent the last decade as a VC and product leader helping companies like Faire, Quizlet, and Ibotta build world-class products and accelerate their growth. I'm now a growth advisor and angel investor who helps Seed - Series C consumer subscription companies define their growth strategy, build their growth model, hire their growth team, scale their growth processes, optimize their growth channels, and achieve their full potential. Contact me if you want to talk!

Phil Carter

Founder/CEO at Elemental Growth

After starting my career at Bain and getting my MBA from Stanford GSB, I've spent the last decade as a VC and product leader helping companies like Faire, Quizlet, and Ibotta build world-class products and accelerate their growth. I'm now a growth advisor and angel investor who helps Seed - Series C consumer subscription companies define their growth strategy, build their growth model, hire their growth team, scale their growth processes, optimize their growth channels, and achieve their full potential. Contact me if you want to talk!

Phil Carter

Founder/CEO at Elemental Growth

After starting my career at Bain and getting my MBA from Stanford GSB, I've spent the last decade as a VC and product leader helping companies like Faire, Quizlet, and Ibotta build world-class products and accelerate their growth. I'm now a growth advisor and angel investor who helps Seed - Series C consumer subscription companies define their growth strategy, build their growth model, hire their growth team, scale their growth processes, optimize their growth channels, and achieve their full potential. Contact me if you want to talk!

Mastering Consumer Subscription Growth

Build and execute a playbook to accelerate the growth of your consumer subscription app

Get reimbursed

Save with your team

Mastering Consumer Subscription Growth

Build and execute a playbook to accelerate the growth of your consumer subscription app

Get reimbursed

Save with your team

Related courses

Growth

Live

Growth Foundations

Gain a foundational understanding of growth, plus the systems and frameworks that can help your product grow

Hosted by

Erika Warren

Growth

Live

Growth Foundations

Gain a foundational understanding of growth, plus the systems and frameworks that can help your product grow

Hosted by

Erika Warren

Growth

Mastering Experimentation

Create a strategic experimentation system for breakthrough ideas, and run high-quality experiments

Created by

Fareed Mosavat and Elena Verna

Growth

Mastering Experimentation

Create a strategic experimentation system for breakthrough ideas, and run high-quality experiments

Created by

Fareed Mosavat and Elena Verna

Growth

Growth Strategy

Build and communicate a holistic growth strategy, and identify opportunities to evolve how you grow

Created by

Kevin Kwok and Casey Winters

Growth

Growth Strategy

Build and communicate a holistic growth strategy, and identify opportunities to evolve how you grow

Created by

Kevin Kwok and Casey Winters

Growth

Mastering Product-Led Growth

Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org

Created by

Elena Verna and Kelly Watkins

Growth

Mastering Product-Led Growth

Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org

Created by

Elena Verna and Kelly Watkins

Growth

Mastering Retention & Engagement

Learn proven frameworks to retain, activate, and engage users

Created by

Erika Warren, Casey Winters, and Shaun Clowes

Growth

Mastering Retention & Engagement

Learn proven frameworks to retain, activate, and engage users

Created by

Erika Warren, Casey Winters, and Shaun Clowes

Growth

Monetization & Pricing Strategy

Understand the strategies top tech companies use to improve monetization and pricing

Created by

Patrick Campbell, Dan Hockenmaier, and Elena Verna

Growth

Monetization & Pricing Strategy

Understand the strategies top tech companies use to improve monetization and pricing

Created by

Patrick Campbell, Dan Hockenmaier, and Elena Verna

Growth

Growth Leadership

Develop growth leadership skills to manage your team, goals, and career

Created by

Adam Fishman and Elena Verna

Growth

Growth Leadership

Develop growth leadership skills to manage your team, goals, and career

Created by

Adam Fishman and Elena Verna

Growth

Mastering Search & AI Optimization (SEO)

Drive sustainable revenue growth with a proven system for SEO, and get ahead of the evolution from search to AI search

Created by

Ethan Smith

Growth

Mastering Search & AI Optimization (SEO)

Drive sustainable revenue growth with a proven system for SEO, and get ahead of the evolution from search to AI search

Created by

Ethan Smith

Growth

Mastering Marketplace Growth

Build a playbook to grow your marketplace and measure marketplace health

Created by

Ben Lauzier

Growth

Mastering Marketplace Growth

Build a playbook to grow your marketplace and measure marketplace health

Created by

Ben Lauzier

Growth

User Psych Foundations

Step inside your users’ minds to better resonate with them and unlock new growth loops

Created by

Mallory Contois

Growth

User Psych Foundations

Step inside your users’ minds to better resonate with them and unlock new growth loops

Created by

Mallory Contois

Growth

Mastering Consumer Subscription Growth

Build and execute a playbook to accelerate the growth of your consumer subscription app

Created by

Phil Carter

Growth

Mastering Consumer Subscription Growth

Build and execute a playbook to accelerate the growth of your consumer subscription app

Created by

Phil Carter

Growth

Mastering Network Effects

Learn how to create, measure, and enhance network effects in your product

Created by

Sameer Singh

Growth

Mastering Network Effects

Learn how to create, measure, and enhance network effects in your product

Created by

Sameer Singh

View all courses

Products

Insights

Research

Build

Learning

Information

FAQs

Pricing

Reimbursements

Company

Careers

Contact Us

Podcast

Legal

Terms of Service

Copyright Policy

Privacy Policy

Products

Insights

Research

Build

Learning

Information

FAQs

Pricing

Reimbursements

Company

Careers

Contact Us

Podcast

Legal

Terms of Service

Copyright Policy

Privacy Policy

Products

Insights

Research

Build

Learning

Information

FAQs

Pricing

Reimbursements

Company

Careers

Contact Us

Podcast

Legal

Terms of Service

Copyright Policy

Privacy Policy