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Growth

Mastering Product-Led Growth

Mastering Product-Led Growth

Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org

Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org

By

Elena Verna and Kelly Watkins

Course outcomes

  • Articulate the areas of your growth model where product-led or assisted tactics will provide the most leverage for each use case

  • Build a monetization strategy that effectively escalates usage from individuals through enterprise accounts, including identifying whether and which free offering makes sense for your product

  • Score and qualify accounts for sales and marketing intervention based on product usage

  • Define and measure product-led activation and acquisition

Course outcomes

  • Articulate the areas of your growth model where product-led or assisted tactics will provide the most leverage for each use case

  • Build a monetization strategy that effectively escalates usage from individuals through enterprise accounts, including identifying whether and which free offering makes sense for your product

  • Score and qualify accounts for sales and marketing intervention based on product usage

  • Define and measure product-led activation and acquisition

Who this course is for

This course is designed for mid-to-senior-level product and marketing practitioners at B2B orgs developing a product-led strategy for driving growth

Who this course is for

This course is designed for mid-to-senior-level product and marketing practitioners at B2B orgs developing a product-led strategy for driving growth

Course created by

Kelly Watkins

Cofounder at All Hands Club

Kelly Watkins partners with companies and their leaders on getting the fundamentals right — helping teams find their product's audience, uncover its story, and accelerate growth. Most recently, Kelly led Abstract as Chief Executive Officer, culminating in an acquisition by Adobe.

Kelly Watkins

Cofounder at All Hands Club

Kelly Watkins partners with companies and their leaders on getting the fundamentals right — helping teams find their product's audience, uncover its story, and accelerate growth. Most recently, Kelly led Abstract as Chief Executive Officer, culminating in an acquisition by Adobe.

Kelly Watkins

Cofounder at All Hands Club

Kelly Watkins partners with companies and their leaders on getting the fundamentals right — helping teams find their product's audience, uncover its story, and accelerate growth. Most recently, Kelly led Abstract as Chief Executive Officer, culminating in an acquisition by Adobe.

Elena Verna

Growth at Lovable

I’m the growth solopreneur making PLG dreams a reality for B2B SaaS companies. Think of me as the one-person Avengers team, doing everything from interim exec positions, advising, investing, course creation, and the most demanding position of them all - being a mom.

Elena Verna

Growth at Lovable

I’m the growth solopreneur making PLG dreams a reality for B2B SaaS companies. Think of me as the one-person Avengers team, doing everything from interim exec positions, advising, investing, course creation, and the most demanding position of them all - being a mom.

Elena Verna

Growth at Lovable

I’m the growth solopreneur making PLG dreams a reality for B2B SaaS companies. Think of me as the one-person Avengers team, doing everything from interim exec positions, advising, investing, course creation, and the most demanding position of them all - being a mom.

Mastering Product-Led Growth

Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org

Get reimbursed

Save with your team

Mastering Product-Led Growth

Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org

Get reimbursed

Save with your team

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