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Growth

Mastering Marketplace Growth

Mastering Marketplace Growth

Build a playbook to grow your marketplace and measure marketplace health

Build a playbook to grow your marketplace and measure marketplace health

By

Ben Lauzier

Course outcomes

  • Measure marketplace liquidity, set actionable goals for your team against it and diagnose opportunities.

  • Identify growth levers, discover the playbook of the most successful marketplaces, understand which ones are best suited for your business, and build a successful playbook for your marketplace.

  • Improve marketplace efficiency by decomposing the drivers of its efficiency, identifying optimization opportunities, and learning how to implement them.

  • Improve impact measurement with tools and frameworks for running effective experiments, measuring LTV, and how to operationalize it effectively.

  • Improve quality in your marketplace and prevent disintermediation.

Course outcomes

  • Measure marketplace liquidity, set actionable goals for your team against it and diagnose opportunities.

  • Identify growth levers, discover the playbook of the most successful marketplaces, understand which ones are best suited for your business, and build a successful playbook for your marketplace.

  • Improve marketplace efficiency by decomposing the drivers of its efficiency, identifying optimization opportunities, and learning how to implement them.

  • Improve impact measurement with tools and frameworks for running effective experiments, measuring LTV, and how to operationalize it effectively.

  • Improve quality in your marketplace and prevent disintermediation.

Who this course is for

This course is designed for product managers, marketers, analysts, engineers, leaders and founders directly working on scaling or managing the health of a marketplace startup. This course is best for people who are currently working on marketplace problems at a pre-IPO company that has found Product/Market fit. It will not be a good fit for individuals who are at highly mature or post IPO companies, products that are pre-product/market fit, or founders hoping to launch a new marketplace

Who this course is for

This course is designed for product managers, marketers, analysts, engineers, leaders and founders directly working on scaling or managing the health of a marketplace startup. This course is best for people who are currently working on marketplace problems at a pre-IPO company that has found Product/Market fit. It will not be a good fit for individuals who are at highly mature or post IPO companies, products that are pre-product/market fit, or founders hoping to launch a new marketplace

Course created by

Ben Lauzier

Cofounder at Stealth Startup

Ben was the VP of Product & Growth at Thumbtack where he rebuilt the Product team and Thumbtack's Growth levers, re-architected the revenue model, and helped 3X Thumbtack's Growth within 3 years. Prior to Thumbtack, Ben was at Lyft for 6 years (employee #30 until IPO) where he primarily led the Supply side of Product to reach 1% of US workers driving for Lyft every month.

Ben Lauzier

Cofounder at Stealth Startup

Ben was the VP of Product & Growth at Thumbtack where he rebuilt the Product team and Thumbtack's Growth levers, re-architected the revenue model, and helped 3X Thumbtack's Growth within 3 years. Prior to Thumbtack, Ben was at Lyft for 6 years (employee #30 until IPO) where he primarily led the Supply side of Product to reach 1% of US workers driving for Lyft every month.

Ben Lauzier

Cofounder at Stealth Startup

Ben was the VP of Product & Growth at Thumbtack where he rebuilt the Product team and Thumbtack's Growth levers, re-architected the revenue model, and helped 3X Thumbtack's Growth within 3 years. Prior to Thumbtack, Ben was at Lyft for 6 years (employee #30 until IPO) where he primarily led the Supply side of Product to reach 1% of US workers driving for Lyft every month.

Mastering Marketplace Growth

Build a playbook to grow your marketplace and measure marketplace health

Get reimbursed

Save with your team

Mastering Marketplace Growth

Build a playbook to grow your marketplace and measure marketplace health

Get reimbursed

Save with your team

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