All courses

Growth

Mastering Retention & Engagement

Mastering Retention & Engagement

Learn proven frameworks to retain, activate, and engage users

Learn proven frameworks to retain, activate, and engage users

By

Erika Warren, Casey Winters, and Shaun Clowes

Course outcomes

  • Learn how to define, measure, and analyze retention from first principles for your product.

  • Define your activation moments and metrics, analyze the activation journey, and identify key friction points.

  • Understand the various strategies of how to establish user habits quickly.

  • Learn the right engagement strategy for your product, measurement that aligns with that strategy, and analysis of engagement to find new opportunities.

  • Learn how to move users from low to high engagement and learn how to combine them to build a compounding growth machine.

Course outcomes

  • Learn how to define, measure, and analyze retention from first principles for your product.

  • Define your activation moments and metrics, analyze the activation journey, and identify key friction points.

  • Understand the various strategies of how to establish user habits quickly.

  • Learn the right engagement strategy for your product, measurement that aligns with that strategy, and analysis of engagement to find new opportunities.

  • Learn how to move users from low to high engagement and learn how to combine them to build a compounding growth machine.

Who this course is for

This course is designed for PMs, marketers, and other growth team members with 3+ years of experience who are focused on user retention.

Who this course is for

This course is designed for PMs, marketers, and other growth team members with 3+ years of experience who are focused on user retention.

Course created by

Mastering Retention & Engagement

Learn proven frameworks to retain, activate, and engage users

Mastering Retention & Engagement

Learn proven frameworks to retain, activate, and engage users

Related courses