Monetization & Pricing Strategy Course

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Monetization & Pricing Strategy

Understand the strategies top tech companies use to improve monetization and pricing

Patrick Campbell, Dan Hockenmaier, and Elena Verna

Course outcomes

Learn to measure, test, and drive increased monetization at your company. This course covers:

Building monetization strategies. Break down and define your monetization strategy from first principles and understand how to align your monetization strategy to your use cases, growth model, and business model.
Uncovering monetization opportunities. Learn the analyses you need to identify opportunities to improve your pricing, packaging, and other components of your monetization strategy.
Analyzing and identifying optimization opportunities. Learn the different strategies to improve your monetization model across new pricing metrics, packaging strategies, adding new use cases, vertical strategies, and horizontal strategies.
Converting, expanding, and retaining revenue. Create a roadmap of optimization improvements by deploying strategies such as increasing depth of use cases, moving or adding users to new use cases, creating anti-conversion flows, using incentives, and more.

Course outcomes

Learn to measure, test, and drive increased monetization at your company. This course covers:

Building monetization strategies. Break down and define your monetization strategy from first principles and understand how to align your monetization strategy to your use cases, growth model, and business model.
Uncovering monetization opportunities. Learn the analyses you need to identify opportunities to improve your pricing, packaging, and other components of your monetization strategy.
Analyzing and identifying optimization opportunities. Learn the different strategies to improve your monetization model across new pricing metrics, packaging strategies, adding new use cases, vertical strategies, and horizontal strategies.
Converting, expanding, and retaining revenue. Create a roadmap of optimization improvements by deploying strategies such as increasing depth of use cases, moving or adding users to new use cases, creating anti-conversion flows, using incentives, and more.

Who this course is for

This course is designed for product managers, marketers, designers, engineers, data analysts, and anyone in a business operations, strategic finance, or other role focused on pricing and monetization projects

Who this course is for

Course created by

Patrick Campbell

Chief Strategy Officer at Paddle

Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.

Patrick Campbell

Chief Strategy Officer at Paddle

Patrick Campbell

Chief Strategy Officer at Paddle

Dan Hockenmaier

Chief Strategy Officer at Faire

I’ve spent my whole career growing tech and consumer businesses as an operator, consultant, and investor. I feel really lucky to get to do what I do.

Dan Hockenmaier

Chief Strategy Officer at Faire

I’ve spent my whole career growing tech and consumer businesses as an operator, consultant, and investor. I feel really lucky to get to do what I do.

Dan Hockenmaier

Chief Strategy Officer at Faire

I’ve spent my whole career growing tech and consumer businesses as an operator, consultant, and investor. I feel really lucky to get to do what I do.

Elena Verna

Growth at Lovable

I’m the growth solopreneur making PLG dreams a reality for B2B SaaS companies. Think of me as the one-person Avengers team, doing everything from interim exec positions, advising, investing, course creation, and the most demanding position of them all - being a mom.