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Growth

Growth Foundations

Growth Foundations

Gain a foundational understanding of growth, plus the systems and frameworks that can help your product grow

Gain a foundational understanding of growth, plus the systems and frameworks that can help your product grow

By

Andrew Chen, Brian Balfour

Course outcomes

Learn the foundations of growth:

  • Retention and Engagement. Define use cases and retention metrics, analyze retention, and scope habit-building strategies.

  • Acquisition. Understand different types of growth loops, understand which ones work for your product, and build an acquisition strategy.

  • Monetization strategy. Identify how your monetization strategy is enabling or disabling your growth, understand how to analyze it, and identify improvements you can make.

  • Growth Models. Bring the first three topics together in a qualitative and quantitative growth model to answer the most important question for your team: “How does our product grow?” Use that model to identify opportunities, prioritize efforts, and set goals.

Note: This course used to be known as Growth Series.

Course outcomes

Learn the foundations of growth:

  • Retention and Engagement. Define use cases and retention metrics, analyze retention, and scope habit-building strategies.

  • Acquisition. Understand different types of growth loops, understand which ones work for your product, and build an acquisition strategy.

  • Monetization strategy. Identify how your monetization strategy is enabling or disabling your growth, understand how to analyze it, and identify improvements you can make.

  • Growth Models. Bring the first three topics together in a qualitative and quantitative growth model to answer the most important question for your team: “How does our product grow?” Use that model to identify opportunities, prioritize efforts, and set goals.

Note: This course used to be known as Growth Series.

Who this course is for

Any product builders (such as PMs, marketers, designers, engineers, data analysts, and more) who are new to growth.

Who this course is for

Any product builders (such as PMs, marketers, designers, engineers, data analysts, and more) who are new to growth.

Course syllabus

Module

0

Why Growth Wins

Module

1

Retention and Engagement

Module

2

Acquisition

Module

3

Monetization Strategy

Course syllabus

Module

0

Why Growth Wins

Module

1

Retention and Engagement

Module

2

Acquisition

Module

3

Monetization Strategy

Course created by

Growth Foundations

Gain a foundational understanding of growth, plus the systems and frameworks that can help your product grow

Growth Foundations

Gain a foundational understanding of growth, plus the systems and frameworks that can help your product grow

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