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Growth

User Psych Foundations

User Psych Foundations

Step inside your users’ minds to better resonate with them and unlock new growth loops

Step inside your users’ minds to better resonate with them and unlock new growth loops

By

Mallory Contois

Course outcomes

Learn principles and frameworks of human psychology that heavily influence how your users react and make decisions.

  • Apply a subset of those principles to your product or area of ownership to optimize UX and encourage specific user actions.

  • Explore how a community-led growth strategy might fit into your overall PLG strategy.

  • Walk away with 2-3 tests to run centered on turbocharging growth by better understanding your users’ brains.

Course outcomes

Learn principles and frameworks of human psychology that heavily influence how your users react and make decisions.

  • Apply a subset of those principles to your product or area of ownership to optimize UX and encourage specific user actions.

  • Explore how a community-led growth strategy might fit into your overall PLG strategy.

  • Walk away with 2-3 tests to run centered on turbocharging growth by better understanding your users’ brains.

Who this course is for

This course is designed for product managers, marketers, analysts, designers, leaders and founders working on unlocking new growth loops and better connecting with their users.

This course is less suited for those at companies without first indicators of of product market fit or still developing their core product or offering.

Who this course is for

This course is designed for product managers, marketers, analysts, designers, leaders and founders working on unlocking new growth loops and better connecting with their users.

This course is less suited for those at companies without first indicators of of product market fit or still developing their core product or offering.

Course created by

Mallory Contois

Head of Community at Mercury, Founder at The Old Girls Club

Mallory owns community-led growth at Mercury, runs her own slack community, angel invests, and coaches founders and PMs on PLG. A serial early stage operator, she was on the early teams at Pinterest, Compass, and Cameo focused on unlocking growth loops through user psychology. She calls NYC home with her partner and frenchie.

Mallory Contois

Head of Community at Mercury, Founder at The Old Girls Club

Mallory owns community-led growth at Mercury, runs her own slack community, angel invests, and coaches founders and PMs on PLG. A serial early stage operator, she was on the early teams at Pinterest, Compass, and Cameo focused on unlocking growth loops through user psychology. She calls NYC home with her partner and frenchie.

Mallory Contois

Head of Community at Mercury, Founder at The Old Girls Club

Mallory owns community-led growth at Mercury, runs her own slack community, angel invests, and coaches founders and PMs on PLG. A serial early stage operator, she was on the early teams at Pinterest, Compass, and Cameo focused on unlocking growth loops through user psychology. She calls NYC home with her partner and frenchie.

User Psych Foundations

Step inside your users’ minds to better resonate with them and unlock new growth loops

Get reimbursed

Save with your team

User Psych Foundations

Step inside your users’ minds to better resonate with them and unlock new growth loops

Get reimbursed

Save with your team

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