Ethan Smith is passionate about SEO because it has the potential to transform the quality of content we consume every day. He is the CEO of Graphite, a premier SEO and growth marketing agency. He has advised companies like TCV, MasterClass, Honey, Upwork, Notion, Webflow, Ticketmaster, Neiman Marcus, Thumbtack, and BetterUp. Ethan is also an adjunct professor at IE Business School.