As a product leader, you will spend the rest of your career making decisions based on customer feedback. To make great decisions, just talking to users isn't enough. First, you must carefully define the business decision and understand the evidence needed to make that decision. Then use research methods from this program to gather evidence and synthesize insights into a compelling storyline that guides the organization to the right choices. This is not an intro-to-research course. It's about using customer feedback to make great decisions and drive innovation.

Instead of falling into the common trap of using convenient but ineffective research methods, you'll learn to strategically select approaches that uncover the exact evidence you need to make critical product decisions. By mastering a powerful toolkit of research techniques - from in-depth interviews to usability testing - you'll develop a nuanced understanding of user behavior that gives you confidence in every product decision. Most importantly, you'll learn how to transform these raw insights into compelling narratives that convince stakeholders and drive alignment across your organization.

This strategic approach to customer research won't just improve your product - it will accelerate your career by establishing you as a leader who makes decisions based on deep user understanding rather than assumptions.