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Business & Finance Foundations
Business & Finance Foundations
Demystify business jargon, build fluency around product-led and enterprise sales go-to-market motions, and connect the dots between your work, customer impact, and business results
Demystify business jargon, build fluency around product-led and enterprise sales go-to-market motions, and connect the dots between your work, customer impact, and business results
By
Matt Heist and Neil Shah



Course outcomes
Through this course, you will be able to:
Speak knowledgeably about SaaS metrics — what they are, how they are defined, and their key drivers — across both product led growth (PLG) and enterprise sales go-to-market motions.
Measure performance of top-of-funnel impact through demand generation and pipeline, customer lifetime value (LTV) and customer acquisition cost (CAC).
Connect customer usage and engagement to business performance.
Interpret financial results and business performance of peers through common company earnings metrics and public filings.
Understand the business operating rhythm and planning cycles, and including how investment decisions and allocations are made.
Course outcomes
Through this course, you will be able to:
Speak knowledgeably about SaaS metrics — what they are, how they are defined, and their key drivers — across both product led growth (PLG) and enterprise sales go-to-market motions.
Measure performance of top-of-funnel impact through demand generation and pipeline, customer lifetime value (LTV) and customer acquisition cost (CAC).
Connect customer usage and engagement to business performance.
Interpret financial results and business performance of peers through common company earnings metrics and public filings.
Understand the business operating rhythm and planning cycles, and including how investment decisions and allocations are made.
Who this course is for
This course is designed for individuals and teams who are looking to up-level their business understanding. The focus will be on providing a foundational understanding to help you understand the business rhythm of annual planning, become fluent in the key drivers that lead to strong business performance, dive deep on PLG and enterprise sales GTM motions, and build an understanding for how to interpret investor business metrics. It will focus on enterprise Software-as-a-Service (SaaS) business models.
Who this course is for
This course is designed for individuals and teams who are looking to up-level their business understanding. The focus will be on providing a foundational understanding to help you understand the business rhythm of annual planning, become fluent in the key drivers that lead to strong business performance, dive deep on PLG and enterprise sales GTM motions, and build an understanding for how to interpret investor business metrics. It will focus on enterprise Software-as-a-Service (SaaS) business models.
Course created by
Business & Finance Foundations
Demystify business jargon, build fluency around product-led and enterprise sales go-to-market motions, and connect the dots between your work, customer impact, and business results
Get Reforge Learning
40+ on-demand courses
600+ practical how-to guides
1,400+ ready-to-use artifacts
Reforge extension with AI-powered expert advice
Business & Finance Foundations
Demystify business jargon, build fluency around product-led and enterprise sales go-to-market motions, and connect the dots between your work, customer impact, and business results
Get Reforge Learning
40+ on-demand courses
600+ practical how-to guides
1,400+ ready-to-use artifacts
Reforge extension with AI-powered expert advice








