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Mastering Product Analytics

Mastering Product Analytics

Use data to understand user behavior and make better product decisions

Use data to understand user behavior and make better product decisions

By

Crystal Widjaja, Shaun Clowes

Course outcomes

Learn how to dive deeper into user interactions, define user segments, and make quantitatively prioritized, data-driven product decisions. By the end of the course, you will learn how to:

  • Identify the metrics that matter most for your product

  • Ensure you track the data you need to perform meaningful analyses

  • Build a deeper understanding of data assets, including how data models are structured and how to assess a dataset’s reliability

  • Master key analytical techniques that will help you analyze your user base and user behavior, including segmentation analysis, correlation analysis, retention cohorts, user journey funnels, and risk ratios

  • Understand how to create stronger partnerships with the Data team and gain buy-in from your stakeholders

Course outcomes

Learn how to dive deeper into user interactions, define user segments, and make quantitatively prioritized, data-driven product decisions. By the end of the course, you will learn how to:

  • Identify the metrics that matter most for your product

  • Ensure you track the data you need to perform meaningful analyses

  • Build a deeper understanding of data assets, including how data models are structured and how to assess a dataset’s reliability

  • Master key analytical techniques that will help you analyze your user base and user behavior, including segmentation analysis, correlation analysis, retention cohorts, user journey funnels, and risk ratios

  • Understand how to create stronger partnerships with the Data team and gain buy-in from your stakeholders

Who this course is for

  • Early-to-mid career product builders (3+ years of experience recommended)

  • Teams who have access to data and are seeking tools and tactics to become more data-enabled

Who this course is for

  • Early-to-mid career product builders (3+ years of experience recommended)

  • Teams who have access to data and are seeking tools and tactics to become more data-enabled

Who this course is not for

Note: This course is not intended for beginners just starting out in product or for those looking for advanced statistical modeling techniques. While this course is not focused on teaching SQL from scratch, SQL templates are provided in the async written content for those interested in running SQL analysis on their own internal databases.

Who this course is not for

Note: This course is not intended for beginners just starting out in product or for those looking for advanced statistical modeling techniques. While this course is not focused on teaching SQL from scratch, SQL templates are provided in the async written content for those interested in running SQL analysis on their own internal databases.

Course syllabus

Module

1

Altitude Maps

Module

2

Key Analytical Tools

Module

3

Advanced Data Diagnostics

Module

4

Instrument, Investigate, and Influence with Data

Course syllabus

Module

1

Altitude Maps

Module

2

Key Analytical Tools

Module

3

Advanced Data Diagnostics

Module

4

Instrument, Investigate, and Influence with Data

Course created by

Mastering Product Analytics

Use data to understand user behavior and make better product decisions

Mastering Product Analytics

Use data to understand user behavior and make better product decisions

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