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Mastering Product Analytics
Mastering Product Analytics
Use data to understand user behavior and make better product decisions
Use data to understand user behavior and make better product decisions
By
Crystal Widjaja, Shaun Clowes



Course outcomes
Learn how to dive deeper into user interactions, define user segments, and make quantitatively prioritized, data-driven product decisions. By the end of the course, you will learn how to:
Identify the metrics that matter most for your product
Ensure you track the data you need to perform meaningful analyses
Build a deeper understanding of data assets, including how data models are structured and how to assess a dataset’s reliability
Master key analytical techniques that will help you analyze your user base and user behavior, including segmentation analysis, correlation analysis, retention cohorts, user journey funnels, and risk ratios
Understand how to create stronger partnerships with the Data team and gain buy-in from your stakeholders
Course outcomes
Learn how to dive deeper into user interactions, define user segments, and make quantitatively prioritized, data-driven product decisions. By the end of the course, you will learn how to:
Identify the metrics that matter most for your product
Ensure you track the data you need to perform meaningful analyses
Build a deeper understanding of data assets, including how data models are structured and how to assess a dataset’s reliability
Master key analytical techniques that will help you analyze your user base and user behavior, including segmentation analysis, correlation analysis, retention cohorts, user journey funnels, and risk ratios
Understand how to create stronger partnerships with the Data team and gain buy-in from your stakeholders
Who this course is for
Early-to-mid career product builders (3+ years of experience recommended)
Teams who have access to data and are seeking tools and tactics to become more data-enabled
Who this course is for
Early-to-mid career product builders (3+ years of experience recommended)
Teams who have access to data and are seeking tools and tactics to become more data-enabled
Who this course is not for
Note: This course is not intended for beginners just starting out in product or for those looking for advanced statistical modeling techniques. While this course is not focused on teaching SQL from scratch, SQL templates are provided in the async written content for those interested in running SQL analysis on their own internal databases.
Who this course is not for
Note: This course is not intended for beginners just starting out in product or for those looking for advanced statistical modeling techniques. While this course is not focused on teaching SQL from scratch, SQL templates are provided in the async written content for those interested in running SQL analysis on their own internal databases.
Course syllabus
Module
1
Altitude Maps
Module
2
Key Analytical Tools
Module
3
Advanced Data Diagnostics
Module
4
Instrument, Investigate, and Influence with Data
Course syllabus
Module
1
Altitude Maps
Module
2
Key Analytical Tools
Module
3
Advanced Data Diagnostics
Module
4
Instrument, Investigate, and Influence with Data
Course created by
Mastering Product Analytics
Use data to understand user behavior and make better product decisions
Get Reforge Learning
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Mastering Product Analytics
Use data to understand user behavior and make better product decisions
Get Reforge Learning
40+ on-demand courses
600+ practical how-to guides
1,400+ ready-to-use artifacts
Reforge extension with AI-powered expert advice








