Tara is a passionate, collaborative, and curious product leader with 10 years of experience leading and developing product teams. She is dedicated to delivering continuous customer and business value by building, organizing, and leading strategic product initiatives. She has a deep passion for solving complex problems for customers – especially in the small business tech world where she has spent the majority of my product career. Her product decisions are guided by a toolkit of experimentation, customer feedback, metric progress, and strategic market trends.