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Mastering Product Marketing

Mastering Product Marketing

Build influence and demonstrate impact by learning how to repeatedly deliver great products to the market successfully

Build influence and demonstrate impact by learning how to repeatedly deliver great products to the market successfully

By

Meghan Keany Anderson and Mary Sheehan

Course outcomes

Build a research-backed positioning strategy that leans into the product’s differentiation. Secure and allocate resources in a way that accounts for each go-to-market initiative’s differentiation and nuances. Make or influence pricing and packaging decisions that drive business growth. Build a measurable go-to-market strategy that aligns cross-functional partners and delivers the product to market in to drive sustained business growth.

Course outcomes

Build a research-backed positioning strategy that leans into the product’s differentiation. Secure and allocate resources in a way that accounts for each go-to-market initiative’s differentiation and nuances. Make or influence pricing and packaging decisions that drive business growth. Build a measurable go-to-market strategy that aligns cross-functional partners and delivers the product to market in to drive sustained business growth.

Who this course is for

This course is designed for experienced product marketing managers in growth-stage tech companies, PMs, and Marketers who own some or all of the traditional product marketing portfolio.

Who this course is for

This course is designed for experienced product marketing managers in growth-stage tech companies, PMs, and Marketers who own some or all of the traditional product marketing portfolio.

Course created by

Meghan Keany Anderson

Head of Product Marketing & Communications at Watershed

Meghan Keaney Anderson is a writer and marketing executive with twenty years of experience at the intersection of brand, product marketing and demand generation. She currently runs Marketing for Jasper, an AI platform that helps companies create on-brand AI content anywhere. Prior to Jasper, Meghan was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of work, Meghan serves on the board of directors of FamilyAid, an organization working to prevent homelessness for thousands of families in Boston. She's been known to be bribed for marketing consulting in exchange for a donation to their important work.

Meghan Keany Anderson

Head of Product Marketing & Communications at Watershed

Meghan Keaney Anderson is a writer and marketing executive with twenty years of experience at the intersection of brand, product marketing and demand generation. She currently runs Marketing for Jasper, an AI platform that helps companies create on-brand AI content anywhere. Prior to Jasper, Meghan was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of work, Meghan serves on the board of directors of FamilyAid, an organization working to prevent homelessness for thousands of families in Boston. She's been known to be bribed for marketing consulting in exchange for a donation to their important work.

Meghan Keany Anderson

Head of Product Marketing & Communications at Watershed

Meghan Keaney Anderson is a writer and marketing executive with twenty years of experience at the intersection of brand, product marketing and demand generation. She currently runs Marketing for Jasper, an AI platform that helps companies create on-brand AI content anywhere. Prior to Jasper, Meghan was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of work, Meghan serves on the board of directors of FamilyAid, an organization working to prevent homelessness for thousands of families in Boston. She's been known to be bribed for marketing consulting in exchange for a donation to their important work.

Mary Sheehan

Head of Lightroom Product Marketing at Adobe

As a product marketing leader, I have vast experience launching new products, positioning for growth, and creating go-to-market strategies that span the entire organization. I live in the Bay Area with my husband, Pat, and two children.

Mary Sheehan

Head of Lightroom Product Marketing at Adobe

As a product marketing leader, I have vast experience launching new products, positioning for growth, and creating go-to-market strategies that span the entire organization. I live in the Bay Area with my husband, Pat, and two children.

Mary Sheehan

Head of Lightroom Product Marketing at Adobe

As a product marketing leader, I have vast experience launching new products, positioning for growth, and creating go-to-market strategies that span the entire organization. I live in the Bay Area with my husband, Pat, and two children.

Mastering Product Marketing

Build influence and demonstrate impact by learning how to repeatedly deliver great products to the market successfully

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Mastering Product Marketing

Build influence and demonstrate impact by learning how to repeatedly deliver great products to the market successfully

Get Reforge Learning

40+ on-demand courses

600+ practical how-to guides

1,400+ ready-to-use artifacts

Reforge extension with AI-powered expert advice

Start trial

Start course

Start Trial

Get reimbursed

Save with your team

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