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Brand Marketing Foundations

Brand Marketing Foundations

Uplevel your impact on the world of product and growth with the power of brand marketing

Uplevel your impact on the world of product and growth with the power of brand marketing

By

Kira Klaas, Patrick Moran, and Josh Grau

Course outcomes

When it comes to brand marketing, the tide is turning. The most successful tech companies recognize that brand marketing is not optional; it’s a lever capable of shaping business strategy and driving growth. Yet, for most early career brand marketers, developing the necessary skills to succeed in this discipline remains an uphill battle. Learn the systems, tools, and frameworks to deliver impact through brand marketing in the world of product and growth.

Course outcomes

When it comes to brand marketing, the tide is turning. The most successful tech companies recognize that brand marketing is not optional; it’s a lever capable of shaping business strategy and driving growth. Yet, for most early career brand marketers, developing the necessary skills to succeed in this discipline remains an uphill battle. Learn the systems, tools, and frameworks to deliver impact through brand marketing in the world of product and growth.

Who this course is for

This course is designed for early-career brand marketers looking to assemble their toolkit for advancing their career

Who this course is for

This course is designed for early-career brand marketers looking to assemble their toolkit for advancing their career

Course created by

Kira Klaas

VP of Corporate Marketing at Later

I’m a marketing and design leader building brands, teams, and experiences. I'm currently building out a global campaigns team at Notion, leading integrated brand marketing across the NAMER, EMEA, and APAC regions.

Kira Klaas

VP of Corporate Marketing at Later

I’m a marketing and design leader building brands, teams, and experiences. I'm currently building out a global campaigns team at Notion, leading integrated brand marketing across the NAMER, EMEA, and APAC regions.

Kira Klaas

VP of Corporate Marketing at Later

I’m a marketing and design leader building brands, teams, and experiences. I'm currently building out a global campaigns team at Notion, leading integrated brand marketing across the NAMER, EMEA, and APAC regions.

Patrick Moran

Head of Growth Marketing at Robinhood

Currently working with founders and leadership teams of consumer software companies on growth marketing, product marketing, and distribution strategies to drive growth as well as organizational structure and development. Loved my time as an EIR and program creator at Reforge. Very fortunate to have had the opportunity to be a change agent during transformative times at eBay, Netflix, Yik Yak, Spotify, and at Houzz. Built successful analytical and creative teams. Data-driven marketer with an appreciation for great story-telling.

Patrick Moran

Head of Growth Marketing at Robinhood

Currently working with founders and leadership teams of consumer software companies on growth marketing, product marketing, and distribution strategies to drive growth as well as organizational structure and development. Loved my time as an EIR and program creator at Reforge. Very fortunate to have had the opportunity to be a change agent during transformative times at eBay, Netflix, Yik Yak, Spotify, and at Houzz. Built successful analytical and creative teams. Data-driven marketer with an appreciation for great story-telling.

Patrick Moran

Head of Growth Marketing at Robinhood

Currently working with founders and leadership teams of consumer software companies on growth marketing, product marketing, and distribution strategies to drive growth as well as organizational structure and development. Loved my time as an EIR and program creator at Reforge. Very fortunate to have had the opportunity to be a change agent during transformative times at eBay, Netflix, Yik Yak, Spotify, and at Houzz. Built successful analytical and creative teams. Data-driven marketer with an appreciation for great story-telling.

Josh Grau

Advisor at Literati

I'm a full-time marketing leader, advisor and board member. As an operator, I’ve been at startups, public companies, been through an IPO, advised companies that were acquired, been an expat, built teams from scratch and inherited large orgs.

Josh Grau

Advisor at Literati

I'm a full-time marketing leader, advisor and board member. As an operator, I’ve been at startups, public companies, been through an IPO, advised companies that were acquired, been an expat, built teams from scratch and inherited large orgs.

Josh Grau

Advisor at Literati

I'm a full-time marketing leader, advisor and board member. As an operator, I’ve been at startups, public companies, been through an IPO, advised companies that were acquired, been an expat, built teams from scratch and inherited large orgs.

Brand Marketing Foundations

Uplevel your impact on the world of product and growth with the power of brand marketing

Get reimbursed

Save with your team

Brand Marketing Foundations

Uplevel your impact on the world of product and growth with the power of brand marketing

Get reimbursed

Save with your team

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