Influencer Marketing Foundations Course

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Influencer Marketing Foundations

Learn how to expand beyond paid social ads and leverage influencer marketing to drive user acquisition

Sandy Diao

Course outcomes

Understand the landscape of creator platforms and determine the right fit for your product.
Learn how to source and recruit influencers to grow your product.
Expand your influencer programs beyond just paid sponsorships to affiliates, whitelisting ads, UGC, advisory boards, and ambassadors.
Measure the impact of influencer marketing initiatives.

Course outcomes

Understand the landscape of creator platforms and determine the right fit for your product.
Learn how to source and recruit influencers to grow your product.
Expand your influencer programs beyond just paid sponsorships to affiliates, whitelisting ads, UGC, advisory boards, and ambassadors.
Measure the impact of influencer marketing initiatives.

Who this course is for

This course is for marketing and growth teams who are looking for their next big distribution channel with influencer marketing and want to understand how to get started or expand their current influencer programs to drive more users and revenue.

This course is not meant to be a tactical workshop on negotiation strategies, specific tools, or offer recommendations on individual influencers to work with, but instead provide the foundational strategies and checklists to help you build the channel from scratch for your business.

Who this course is for

Course created by

Sandy Diao

Growth Advisor at Drift International

Sandy Diao is a former growth executive at companies like Meta, Pinterest, Descript (OpenAI-backed), and Indiegogo. Diao is the founder of Drift growth advisory, invests in early stage software at IOVC, and serves as faculty at UC Berkeley and Stanford.

Sandy Diao

Growth Advisor at Drift International

Sandy Diao

Growth Advisor at Drift International

Influencer Marketing Foundations

Learn how to expand beyond paid social ads and leverage influencer marketing to drive user acquisition

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40+ on-demand courses

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Influencer Marketing Foundations

Learn how to expand beyond paid social ads and leverage influencer marketing to drive user acquisition

Get Reforge Learning

40+ on-demand courses

600+ practical how-to guides

1,400+ ready-to-use artifacts

Reforge extension with AI-powered expert advice

Start trial

Start course

Start Trial

Get reimbursed

Save with your team

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