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Marketing
Mastering Paid Social
Mastering Paid Social
Gain an insider's playbook for driving and sustaining user growth on Meta Ads
Gain an insider's playbook for driving and sustaining user growth on Meta Ads
By
Dan Birdwhistell
Course outcomes
Instrument key funnel events
Build accurate, easy-to-digest reporting
Learn a new 2-day rapid experimentation framework
Practice with templates for creative testing, reporting, and iteration
Uncover gaps in ad delivery to unlock new, incremental audiences
Learn when and how to scale winning ads/audiences
Build a turnkey account structure that needs <10 hours of weekly maintenance
Course outcomes
Instrument key funnel events
Build accurate, easy-to-digest reporting
Learn a new 2-day rapid experimentation framework
Practice with templates for creative testing, reporting, and iteration
Uncover gaps in ad delivery to unlock new, incremental audiences
Learn when and how to scale winning ads/audiences
Build a turnkey account structure that needs <10 hours of weekly maintenance
Who this course is for
This course is designed for marketers, data scientists, PMs, brand managers, and growth engineers who want to drive awareness and sales on Meta Ads. It is ideal for people at post-PMF companies who can confidently manage communication, resourcing, and experimentation reporting across multiple teams. Founders will also find this course helpful, even if this function already exists internally or through an agency.
The course provides a deep dive into the four levers that drive performance: auction dynamics, creative/message testing, audience targeting, and bid/budget arbitrage. The tactics shared are applicable for both Seed and late-stage growth companies. In addition to the immediately-actionable step-by-step guides, we’ll share testing/reporting templates and real-world examples of how 20+ companies have cracked growth on Meta. You'll be surprised to see what really works at scale!
Who this course is for
This course is designed for marketers, data scientists, PMs, brand managers, and growth engineers who want to drive awareness and sales on Meta Ads. It is ideal for people at post-PMF companies who can confidently manage communication, resourcing, and experimentation reporting across multiple teams. Founders will also find this course helpful, even if this function already exists internally or through an agency.
The course provides a deep dive into the four levers that drive performance: auction dynamics, creative/message testing, audience targeting, and bid/budget arbitrage. The tactics shared are applicable for both Seed and late-stage growth companies. In addition to the immediately-actionable step-by-step guides, we’ll share testing/reporting templates and real-world examples of how 20+ companies have cracked growth on Meta. You'll be surprised to see what really works at scale!
Course created by
Mastering Paid Social
Gain an insider's playbook for driving and sustaining user growth on Meta Ads
Get Reforge Learning
40+ on-demand courses
600+ practical how-to guides
1,400+ ready-to-use artifacts
Reforge extension with AI-powered expert advice
Mastering Paid Social
Gain an insider's playbook for driving and sustaining user growth on Meta Ads
Get Reforge Learning
40+ on-demand courses
600+ practical how-to guides
1,400+ ready-to-use artifacts
Reforge extension with AI-powered expert advice
