Today we are announcing our Spring 2025 Cohort of expert led courses across AI, Product and Growth. Individuals can join by becoming a member, and Teams can buy for a group here. Both include access to all our live and on-demand library of 40 courses. See a full list of courses below.
A Personal Note: Our Most Important Cohort Yet
If it isn’t clear, I've been thinking a lot about what it means to build in 2025. In the past two months I’ve written:
AI Native Product Teams: How They Will Think, Work, and Build Differently
The Feedback Fragmentation Tax: How Product Teams Lose Touch (And How To Fix It)
The Expectation Reset: 7 Ways AI Is Redefining Customer Expectations
Every morning, I wake up to another headline about AI transforming how we work. Another productivity tool promising 10x output. Another framework claiming to be the new north star. The pace of change is dizzying, and the pressure to keep up can feel overwhelming.
But here's what I've learned after a decade in this industry: in times of rapid transformation, it's not about chasing every new trend—it's about understanding which fundamentals remain constant while strategically embracing the right innovations.
Ten Years Of History
This year marks 10 years since we launched our first Reforge course. That's 10 years of witnessing industry transformations, identifying patterns, and distilling what truly matters. This decade of experience gives us a unique vantage point—we've seen which principles endure through technological shifts and which require adaptation.
We've watched our earliest participants grow into CPOs and VPs at companies like Amplitude, Canva, and Confluent, applying the same core principles they learned years ago to today's complex challenges.
Our Most Important Cohort Yet
This is why I believe our Spring 2025 cohort might be the most important one we've ever launched.
When I look at the most successful product leaders I know, they all share something in common: they've mastered the timeless principles of product development while simultaneously pushing boundaries with new technologies. They understand that AI isn't a replacement for customer empathy or strategic thinking—it's a powerful amplifier of these foundational skills.
Too many teams today frantically adopting AI tools without the underlying product discipline needed to make them truly valuable. And I see others clinging to old playbooks, missing opportunities to leverage these new capabilities. Both approaches lead to the same place: fallen behind.
Bridging The New With The Evergreen
That's why we've designed this cohort to bridge both worlds. We're doubling down on the evergreen foundations that have served our community for a decade while introducing cutting-edge AI courses that will help you harness these new tools strategically and thoughtfully.
Whether you're just starting your product journey or leading teams at the highest levels, whether you're an AI enthusiast or still finding your footing with these technologies—this cohort offers the balanced perspective you need right now.
The Winning Formula
In a world of constant change, the winning formula remains remarkably consistent:
Master the fundamentals
Embrace strategic innovation
Never stop learning.
I'm excited to continue this journey with you.
— Brian Balfour (Founder/CEO at Reforge)
Foundations → Mastery → Strategy
With this cohort, we are also introducing new naming across all our courses to help you understand which one is best for you. Across AI, Product, and Growth there are three pillars of courses:
Foundations: Foundations courses are for those with 0 to 3 years of experience in the topic. They cover deep, timeless fundamentals of the topic that you can build on for decades.
Mastering: Mastering courses are for those with 3 to 6 years of experience in and are typically in senior individual contributor roles or above.
Strategy: These are courses designed for those with 6+ years of experience in that specific topic. They cover strategy and leadership problems typically owned by those in Dir+ or Staff+ roles.
Here are all the courses for the Spring.
Reforge Spring 2025 Cohort Lineup
AI
All AI courses were advised by Britt Jamison (Head of Product, ChatGPT Enterprise at OpenAI), Justin Farris (VP Product at GitLab), Dinkar Jain (VP Product, Head of AI at Uber).
AI Foundations
Created by Brian Balfour (Founder/CEO of Reforge), Hosted by Adam Fishman (Product Advisor to Mozilla, Table22, ResortPass, and more)
Every PM role is becoming an AI role, whether you're ready or not. Our BUILD framework gives you the deep product-focused AI fundamentals to build the next 10 years of your career.
Mastering AI Productivity
Created and Hosted by Sachin Rekhi (Product Advisor and former Head of Product, Sales Solutions at LinkedIn)
While AI initially promised to boost PM efficiency, it has evolved into something far more powerful: a force multiplier for product thinking itself. This course goes well beyond the generic prompt libraries and teach you how to leverage AI in the key workflows and output of product management.
AI Strategy
Created and Hosted by Ravi Mehta (Product Advisor and former product leader at Tinder, Facebook, Tripadvisor)
Today's AI landscape isn't just evolving - it's becoming strategically brutal. Market dynamics that took years to shift now transform in months. Learn to fundamentally rethink how you compete and win in the most intense strategic environment product leaders have ever faced.
Product
Product Foundations
Created and Hosted by Jiaona Zhang (CPO at Linktree, Former Webflow) and Anand Subramani (SVP Product at Rula, Former Pilot, Gusto)
Master the complete product development lifecycle with our comprehensive course that guides you through validating opportunities, designing user-centered prototypes, and collaborating effectively with engineering partners to bring your vision to life. Learn the art of successful feature launches while developing the critical skills to measure performance and transform insights into continuous improvement, ensuring every feature delivers maximum value for both users and business.
Technical Foundations
Created and Hosted by Anand Subramani (SVP Product at Rula, Former Pilot, Gusto) and Alex Allain (Co-Founder/CTO at US Digital Response)
Build your technical foundation as a PM with our focused course that eliminates guesswork by teaching you exactly which engineering concepts matter most for product success. Learn to create vital architecture diagrams, understand AI/ML fundamentals, and master technical communication that will dramatically improve your specs, debt management, and cross-functional collaboration.
Mastering Product Management
Created by Sachin Rekhi (Product Advisor and former Head of Product, Sales Solutions at LinkedIn) and Hosted by Michael Sippey (Former Product Leader at Descript, Medium, Twitter)
Elevate your product management career with our advanced course that empowers you to identify needle-moving initiatives and articulate compelling visions that gain enthusiastic stakeholder support. Master the art of strategic roadmapping while developing the product intuition needed to create effective OKR cycles that consistently transform ambitious strategies into measurable outcomes.
Mastering Customer Feedback
Created and Hosted by Behzod Sirjani (Former Research at Slack and Facebook)
As a product leader, you will spend the rest of your career making decisions based on customer feedback. To make great decisions, just talking to users isn't enough. First, you must carefully define the business decision and understand the evidence needed to make that decision. Then use research methods from this program to gather evidence and synthesize insights into a compelling storyline that guides the organization to the right choices. This is not an intro-to-research course. It's about using customer feedback to make great decisions and drive innovation.
Mastering Product Analytics
Created and Hosted by Crystal Widjaja (Former SVP BI and Growth at GoJek) and Shaun Clowes (CPO at Confluent, Former Mulesoft, Atlassian)
Transform your product strategy with our data mastery course that teaches you to identify critical metrics, analyze user behavior, and leverage powerful analytical techniques like segmentation and retention cohorts to make confident decisions. Build stronger data team partnerships while learning to evaluate dataset reliability and structure meaningful analyses that will earn stakeholder trust and drive quantitatively prioritized product development.
Mastering Storytelling
Created and Hosted by Tara Wellington (Sr Dir of Product at BILL)
Master the art of strategic storytelling with our course that teaches you to craft compelling product narratives that drive alignment and win stakeholder support at every level. Learn to adapt your communication style for maximum influence while selecting the perfect storytelling tactics for any context, transforming your ability to build consensus around new products and initiatives.
Product Strategy
Created by Casey Winters (Former CPO at Eventbrite, Product Advisor to Reddit, Faire, Canva, more) and Fareed Mosavat (Former Product Leader at Reforge, Slack, Instacart). Hosted by Michael Sippey (Former Product Leader at Descript, Medium, Twitter).
Learn how to build, communicate, and execute a detailed product strategy spanning feature, growth, innovation, and scaling product work.
Product Leadership
Created by Ravi Mehta (Product Advisor and former product leader at Tinder, Facebook, Tripadvisor) and Hosted by Anand Subramani (SVP Product at Rula, Former Pilot, Gusto)
Unlock your leadership potential with our transformative course that equips you to build high-performing product teams, deliver impactful feedback, and influence stakeholders at all levels. Master the art of strategic time management, executive communication, and career progression while setting ambitious OKRs that turn your product vision into reality.
Growth
Product Growth Foundations (fka Growth Series)
Created by Brian Balfour (Founder/CEO at Reforge) and Andrew Chen (GP at Andreessen Horowitz) and hosted by Erika Warren (Former Growth Leader at Change.org, Grubhub)
Formerly known as “Growth Series,” Reforge’s original course has stood the test of time teaching timeless fundamentals of the three pillars of a growth engine: Retention, Acquisition, and Monetization.
Growth Strategy
Created by Casey Winters (Former CPO at Eventbrite, Product Advisor to Reddit, Faire, Canva, more) and Kevin Kwok (Partner at Sutter Hill Ventures, Former Greylock Ventures). Hosted by Adam Fishman (Product Advisor to Mozilla, Table22, ResortPass, and more)
The growth model is the #1 tool of a growth leader. Go deep on how to build a growth model that identifies growth opportunities, creates a holistic growth strategy, and communicates your strategy to the entire organization.
Today we are announcing our Spring 2025 Cohort of expert led courses across AI, Product and Growth. Individuals can join by becoming a member, and Teams can buy for a group here. Both include access to all our live and on-demand library of 40 courses. See a full list of courses below.
A Personal Note: Our Most Important Cohort Yet
If it isn’t clear, I've been thinking a lot about what it means to build in 2025. In the past two months I’ve written:
AI Native Product Teams: How They Will Think, Work, and Build Differently
The Feedback Fragmentation Tax: How Product Teams Lose Touch (And How To Fix It)
The Expectation Reset: 7 Ways AI Is Redefining Customer Expectations
Every morning, I wake up to another headline about AI transforming how we work. Another productivity tool promising 10x output. Another framework claiming to be the new north star. The pace of change is dizzying, and the pressure to keep up can feel overwhelming.
But here's what I've learned after a decade in this industry: in times of rapid transformation, it's not about chasing every new trend—it's about understanding which fundamentals remain constant while strategically embracing the right innovations.
Ten Years Of History
This year marks 10 years since we launched our first Reforge course. That's 10 years of witnessing industry transformations, identifying patterns, and distilling what truly matters. This decade of experience gives us a unique vantage point—we've seen which principles endure through technological shifts and which require adaptation.
We've watched our earliest participants grow into CPOs and VPs at companies like Amplitude, Canva, and Confluent, applying the same core principles they learned years ago to today's complex challenges.
Our Most Important Cohort Yet
This is why I believe our Spring 2025 cohort might be the most important one we've ever launched.
When I look at the most successful product leaders I know, they all share something in common: they've mastered the timeless principles of product development while simultaneously pushing boundaries with new technologies. They understand that AI isn't a replacement for customer empathy or strategic thinking—it's a powerful amplifier of these foundational skills.
Too many teams today frantically adopting AI tools without the underlying product discipline needed to make them truly valuable. And I see others clinging to old playbooks, missing opportunities to leverage these new capabilities. Both approaches lead to the same place: fallen behind.
Bridging The New With The Evergreen
That's why we've designed this cohort to bridge both worlds. We're doubling down on the evergreen foundations that have served our community for a decade while introducing cutting-edge AI courses that will help you harness these new tools strategically and thoughtfully.
Whether you're just starting your product journey or leading teams at the highest levels, whether you're an AI enthusiast or still finding your footing with these technologies—this cohort offers the balanced perspective you need right now.
The Winning Formula
In a world of constant change, the winning formula remains remarkably consistent:
Master the fundamentals
Embrace strategic innovation
Never stop learning.
I'm excited to continue this journey with you.
— Brian Balfour (Founder/CEO at Reforge)
Foundations → Mastery → Strategy
With this cohort, we are also introducing new naming across all our courses to help you understand which one is best for you. Across AI, Product, and Growth there are three pillars of courses:
Foundations: Foundations courses are for those with 0 to 3 years of experience in the topic. They cover deep, timeless fundamentals of the topic that you can build on for decades.
Mastering: Mastering courses are for those with 3 to 6 years of experience in and are typically in senior individual contributor roles or above.
Strategy: These are courses designed for those with 6+ years of experience in that specific topic. They cover strategy and leadership problems typically owned by those in Dir+ or Staff+ roles.
Here are all the courses for the Spring.
Reforge Spring 2025 Cohort Lineup
AI
All AI courses were advised by Britt Jamison (Head of Product, ChatGPT Enterprise at OpenAI), Justin Farris (VP Product at GitLab), Dinkar Jain (VP Product, Head of AI at Uber).
AI Foundations
Created by Brian Balfour (Founder/CEO of Reforge), Hosted by Adam Fishman (Product Advisor to Mozilla, Table22, ResortPass, and more)
Every PM role is becoming an AI role, whether you're ready or not. Our BUILD framework gives you the deep product-focused AI fundamentals to build the next 10 years of your career.
Mastering AI Productivity
Created and Hosted by Sachin Rekhi (Product Advisor and former Head of Product, Sales Solutions at LinkedIn)
While AI initially promised to boost PM efficiency, it has evolved into something far more powerful: a force multiplier for product thinking itself. This course goes well beyond the generic prompt libraries and teach you how to leverage AI in the key workflows and output of product management.
AI Strategy
Created and Hosted by Ravi Mehta (Product Advisor and former product leader at Tinder, Facebook, Tripadvisor)
Today's AI landscape isn't just evolving - it's becoming strategically brutal. Market dynamics that took years to shift now transform in months. Learn to fundamentally rethink how you compete and win in the most intense strategic environment product leaders have ever faced.
Product
Product Foundations
Created and Hosted by Jiaona Zhang (CPO at Linktree, Former Webflow) and Anand Subramani (SVP Product at Rula, Former Pilot, Gusto)
Master the complete product development lifecycle with our comprehensive course that guides you through validating opportunities, designing user-centered prototypes, and collaborating effectively with engineering partners to bring your vision to life. Learn the art of successful feature launches while developing the critical skills to measure performance and transform insights into continuous improvement, ensuring every feature delivers maximum value for both users and business.
Technical Foundations
Created and Hosted by Anand Subramani (SVP Product at Rula, Former Pilot, Gusto) and Alex Allain (Co-Founder/CTO at US Digital Response)
Build your technical foundation as a PM with our focused course that eliminates guesswork by teaching you exactly which engineering concepts matter most for product success. Learn to create vital architecture diagrams, understand AI/ML fundamentals, and master technical communication that will dramatically improve your specs, debt management, and cross-functional collaboration.
Mastering Product Management
Created by Sachin Rekhi (Product Advisor and former Head of Product, Sales Solutions at LinkedIn) and Hosted by Michael Sippey (Former Product Leader at Descript, Medium, Twitter)
Elevate your product management career with our advanced course that empowers you to identify needle-moving initiatives and articulate compelling visions that gain enthusiastic stakeholder support. Master the art of strategic roadmapping while developing the product intuition needed to create effective OKR cycles that consistently transform ambitious strategies into measurable outcomes.
Mastering Customer Feedback
Created and Hosted by Behzod Sirjani (Former Research at Slack and Facebook)
As a product leader, you will spend the rest of your career making decisions based on customer feedback. To make great decisions, just talking to users isn't enough. First, you must carefully define the business decision and understand the evidence needed to make that decision. Then use research methods from this program to gather evidence and synthesize insights into a compelling storyline that guides the organization to the right choices. This is not an intro-to-research course. It's about using customer feedback to make great decisions and drive innovation.
Mastering Product Analytics
Created and Hosted by Crystal Widjaja (Former SVP BI and Growth at GoJek) and Shaun Clowes (CPO at Confluent, Former Mulesoft, Atlassian)
Transform your product strategy with our data mastery course that teaches you to identify critical metrics, analyze user behavior, and leverage powerful analytical techniques like segmentation and retention cohorts to make confident decisions. Build stronger data team partnerships while learning to evaluate dataset reliability and structure meaningful analyses that will earn stakeholder trust and drive quantitatively prioritized product development.
Mastering Storytelling
Created and Hosted by Tara Wellington (Sr Dir of Product at BILL)
Master the art of strategic storytelling with our course that teaches you to craft compelling product narratives that drive alignment and win stakeholder support at every level. Learn to adapt your communication style for maximum influence while selecting the perfect storytelling tactics for any context, transforming your ability to build consensus around new products and initiatives.
Product Strategy
Created by Casey Winters (Former CPO at Eventbrite, Product Advisor to Reddit, Faire, Canva, more) and Fareed Mosavat (Former Product Leader at Reforge, Slack, Instacart). Hosted by Michael Sippey (Former Product Leader at Descript, Medium, Twitter).
Learn how to build, communicate, and execute a detailed product strategy spanning feature, growth, innovation, and scaling product work.
Product Leadership
Created by Ravi Mehta (Product Advisor and former product leader at Tinder, Facebook, Tripadvisor) and Hosted by Anand Subramani (SVP Product at Rula, Former Pilot, Gusto)
Unlock your leadership potential with our transformative course that equips you to build high-performing product teams, deliver impactful feedback, and influence stakeholders at all levels. Master the art of strategic time management, executive communication, and career progression while setting ambitious OKRs that turn your product vision into reality.
Growth
Product Growth Foundations (fka Growth Series)
Created by Brian Balfour (Founder/CEO at Reforge) and Andrew Chen (GP at Andreessen Horowitz) and hosted by Erika Warren (Former Growth Leader at Change.org, Grubhub)
Formerly known as “Growth Series,” Reforge’s original course has stood the test of time teaching timeless fundamentals of the three pillars of a growth engine: Retention, Acquisition, and Monetization.
Growth Strategy
Created by Casey Winters (Former CPO at Eventbrite, Product Advisor to Reddit, Faire, Canva, more) and Kevin Kwok (Partner at Sutter Hill Ventures, Former Greylock Ventures). Hosted by Adam Fishman (Product Advisor to Mozilla, Table22, ResortPass, and more)
The growth model is the #1 tool of a growth leader. Go deep on how to build a growth model that identifies growth opportunities, creates a holistic growth strategy, and communicates your strategy to the entire organization.