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Reforge Insights: Launching GitHub & Jira Integrations

Jun 30, 2025

Link customer feedback to engineering work in real-time

You're defending the roadmap to the team. 'How does this tie to what customers need and want ?' they ask. You know the answer exists – somewhere in those research decks, interview transcripts, sales team slacks and endless Google Docs. But you can't prove it. Not without dedicating your entire afternoon to digital archaeology.

This is just another symptom of The Feedback Fragmentation Tax - the price you pay when customer insights are trapped in tool silos across your organization. We’ve been solving this with Reforge Insights which aggregates all of your feedback, analyzes it using AI, and enables you to act. In the past two months we’ve launched:

  • AI-powered surveys that enable better data collection.

  • Agentic chat that lets you query your entire feedback universe in natural language.

  • Competitor Analysis that continuously monitors what customers are saying about your rivals across review sites and social media.

  • Deep reporting that accelerates speed to a meaningful insight.

Now we're bridging another gap: connecting user problems to engineering solutions

Launching Jira + Github Integrations with Reforge Insights

https://www.loom.com/embed/756d2ea4b64b4b9c8a6e0fcea5772906?sid=a3848607-ec3a-4f80-a3e4-b144ed0cbb79

Today we are launching new integrations with Jira and Github on Reforge Insights to automatically connect your product development context with your user feedback.

  • Track user problems from complaint to code commit

  • See related tickets and their status tied to feedback themes instantly

  • Get real-time visibility into what's already being worked on

Your development tools stay the same. Your product team just gets development context they've been manually hunting for.


Image

☎️ Stop playing telephone with engineering.


Image

Stop bouncing between feedback tools and development systems. Stop playing telephone with engineering. Stop pretending you know what's being worked on when you don't. Just ask Reforge Insights like you would a teammate.

  • "Show me what's in progress for our top 5 complaints”

  • "Show me high-ARR customer issues with no linked tickets"

  • "What's the status of that payment issue users keep reporting?"

  • "Show me mobile feedback and related GitHub issues from this month"

  • "Which complaints have tickets but no recent progress?"

  • "What did we ship last week that users actually asked for?”

📝 Generate Status Reports, Retros, Launch Notes Instantly


Image

Need to communicate what shipped this sprint to your team, executives, or customers? Reforge Insights generates tailored briefs based on completed tickets and their connected user feedback.

  • For internal stakeholders: Generate a summary of the latest sprint showing how what was shipped ties directly with customer feedback.

  • For external communication: Generate launch notes that speak directly to user pain points using their language from the feedback.

Same development data, different audiences, automatically tailored messaging.

🔌 Connect Jira & GitHub Status in Minutes


Image

Connect your Jira workspace and GitHub repositories once. Reforge Insights automatically syncs ticket statuses, pull request updates, and issue closures in real-time.

No more asking "What's the status of that ticket?" Status changes flow directly into your feedback analysis. When a GitHub issue moves from "Open" to "In Review" to "Merged," you see it immediately alongside the user feedback that triggered it.

🚀 Start Connecting Today

Stop treating user feedback and development work as separate worlds.

Setup takes 5 minutes:

  1. Connect Jira workspace and GitHub repositories

  2. Select projects and repos to track

  3. Your feedback becomes automatically enriched with development context

Your feedback collection stays the same. You just get the development context you've been manually searching for.

Ready to connect user problems to engineering solutions?

[Book a Demo →]

Link customer feedback to engineering work in real-time

You're defending the roadmap to the team. 'How does this tie to what customers need and want ?' they ask. You know the answer exists – somewhere in those research decks, interview transcripts, sales team slacks and endless Google Docs. But you can't prove it. Not without dedicating your entire afternoon to digital archaeology.

This is just another symptom of The Feedback Fragmentation Tax - the price you pay when customer insights are trapped in tool silos across your organization. We’ve been solving this with Reforge Insights which aggregates all of your feedback, analyzes it using AI, and enables you to act. In the past two months we’ve launched:

  • AI-powered surveys that enable better data collection.

  • Agentic chat that lets you query your entire feedback universe in natural language.

  • Competitor Analysis that continuously monitors what customers are saying about your rivals across review sites and social media.

  • Deep reporting that accelerates speed to a meaningful insight.

Now we're bridging another gap: connecting user problems to engineering solutions

Launching Jira + Github Integrations with Reforge Insights

https://www.loom.com/embed/756d2ea4b64b4b9c8a6e0fcea5772906?sid=a3848607-ec3a-4f80-a3e4-b144ed0cbb79

Today we are launching new integrations with Jira and Github on Reforge Insights to automatically connect your product development context with your user feedback.

  • Track user problems from complaint to code commit

  • See related tickets and their status tied to feedback themes instantly

  • Get real-time visibility into what's already being worked on

Your development tools stay the same. Your product team just gets development context they've been manually hunting for.


Image

☎️ Stop playing telephone with engineering.


Image

Stop bouncing between feedback tools and development systems. Stop playing telephone with engineering. Stop pretending you know what's being worked on when you don't. Just ask Reforge Insights like you would a teammate.

  • "Show me what's in progress for our top 5 complaints”

  • "Show me high-ARR customer issues with no linked tickets"

  • "What's the status of that payment issue users keep reporting?"

  • "Show me mobile feedback and related GitHub issues from this month"

  • "Which complaints have tickets but no recent progress?"

  • "What did we ship last week that users actually asked for?”

📝 Generate Status Reports, Retros, Launch Notes Instantly


Image

Need to communicate what shipped this sprint to your team, executives, or customers? Reforge Insights generates tailored briefs based on completed tickets and their connected user feedback.

  • For internal stakeholders: Generate a summary of the latest sprint showing how what was shipped ties directly with customer feedback.

  • For external communication: Generate launch notes that speak directly to user pain points using their language from the feedback.

Same development data, different audiences, automatically tailored messaging.

🔌 Connect Jira & GitHub Status in Minutes


Image

Connect your Jira workspace and GitHub repositories once. Reforge Insights automatically syncs ticket statuses, pull request updates, and issue closures in real-time.

No more asking "What's the status of that ticket?" Status changes flow directly into your feedback analysis. When a GitHub issue moves from "Open" to "In Review" to "Merged," you see it immediately alongside the user feedback that triggered it.

🚀 Start Connecting Today

Stop treating user feedback and development work as separate worlds.

Setup takes 5 minutes:

  1. Connect Jira workspace and GitHub repositories

  2. Select projects and repos to track

  3. Your feedback becomes automatically enriched with development context

Your feedback collection stays the same. You just get the development context you've been manually searching for.

Ready to connect user problems to engineering solutions?

[Book a Demo →]