It’s Monday. You start your week like you always do. Staring at the same set of dashboards and metrics you’ve looked at the past 4 weeks wondering why a specific metric is moving in a certain way.
You have a monthly review coming up and you need a plan for how you are going to move the metric. Your metrics dashboard gives you precise visibility to know who is leaving and when they leave. But connecting those insights to the why requires jumping between multiple tools.
Here's the thing: somewhere in your company right now, those users are telling you the answer. They're typing it into support tickets. They're venting in user interviews. They're spelling it out in churned customer surveys. But that feedback lives in a different universe from your behavioral data contributing to The Feedback Fragmentation Tax.
Product teams have never had better behavioral analytics. Amplitude and Mixpanel give you surgical precision on user segments, conversion funnels, and retention patterns. But when it comes to understanding why these patterns exist and what’s happening with your users outside of the product, you're back to playing data detective across disconnected tools.
https://www.loom.com/embed/bc7e143a249849be9486271dfdc09a05?sid=fca9dedb-b1f9-43a0-861c-705042750d4c
Turn “what happened?” into “why it happened” in minutes
Today we're launching direct integrations between Reforge Insights and your Amplitude and Mixpanel cohorts automatically connecting behavioral segments with user feedback analysis.
Instead of knowing that engagement dropped, you can also instantly understand why it dropped.
Instead of guessing what a user segment needs, you hear it directly from their feedback.
Instead of manual detective work, you get instant behavioral context for every piece of user input.
Reforge Insights doesn't replace your analytics tools, it makes them more powerful by giving your metrics a voice.
[Book a Demo →]
🔗 Automatic Behavioral Context (Not Manual Matching)
The Context Problem: You see a spike in negative feedback about "performance issues." But without behavioral context, you're flying blind. Is this your mobile cohort on older devices? Power users hitting edge cases? New users misunderstanding features?
Traditional feedback tools force you to manually export user lists from your analytics platform, match them against feedback sources, and build pivot tables to spot patterns. Hours of Excel archaeology just to understand who's actually complaining.
Reforge Insights connects automatically. Set up your Amplitude or Mixpanel integration once, and every piece of feedback—from surveys to support tickets to user interviews—arrives tagged with context on what cohorts/segments the user is part of.
The result? That "performance issue" reveals itself as a problem specific to one of your segments. No spreadsheets. No manual matching.
📊 Real-Time Pattern Detection (Not Quarterly Reports)
The Timing Problem: Your highest-value cohort starts showing signs of churn. By the time you've manually investigated the cause through interviews and ticket analysis, you've lost a month of MRR and the damage is done.
Reforge Insights monitors your cohorts in real-time. When engagement patterns shift for any segment, Insights can surface matching feedback themes. Power user adoption dropping? See their specific complaints immediately. Enterprise cohort showing higher churn? Their feedback is already analyzed and waiting.
This isn't just demographic filtering. We're talking about connecting rich behavioral patterns with user sentiment:
Behavioral Cohorts: Users who completed onboarding vs. those who didn't
Engagement Cohorts: Power users vs. casual users vs. at-risk users
Journey Cohorts: Trial-to-paid converters vs. long-term subscribers
Platform Cohorts: Mobile-first users vs. desktop-heavy users
Feature Cohorts: Users of specific feature combinations
The result? You catch problems while they're still solvable.
💬 Chat With Your Qual + Quant Data
The Investigation Problem: Often times investigating a problem is so high friction, we don’t even bother. We get it. Everyone is under pressure to deliver results.
Traditional tools make you choose: quantitative OR qualitative. Behavioral OR feedback. Numbers OR stories. So you bounce between dashboards and documents, trying to hold the full picture in your head while the real insights hide in the gaps between systems.
Reforge Insights lets you investigate naturally. Ask questions the way you think about them and get instant answers:
"Why are power users churning after the recent update?"
"What are enterprise accounts saying about our mobile experience?"
"Show me the biggest complaints from new users last month”
Start Connecting Your Behavioral Data Today
Stop treating user analytics and user feedback as separate universes. Your best insights live at the intersection of what users do and what they say about it.
The integration takes under 5 minutes:
Connect your Amplitude or Mixpanel account
Select which cohorts to track (we recommend starting with 3-5 critical segments)
Your feedback analysis becomes automatically combined with your behavioral segments.
Your existing feedback collection continues exactly as before—the only change is that now every insight comes with the behavioral context you've been manually piecing together.
Ready to turn behavioral mysteries into explained insights?
[Book a Demo →]
It’s Monday. You start your week like you always do. Staring at the same set of dashboards and metrics you’ve looked at the past 4 weeks wondering why a specific metric is moving in a certain way.
You have a monthly review coming up and you need a plan for how you are going to move the metric. Your metrics dashboard gives you precise visibility to know who is leaving and when they leave. But connecting those insights to the why requires jumping between multiple tools.
Here's the thing: somewhere in your company right now, those users are telling you the answer. They're typing it into support tickets. They're venting in user interviews. They're spelling it out in churned customer surveys. But that feedback lives in a different universe from your behavioral data contributing to The Feedback Fragmentation Tax.
Product teams have never had better behavioral analytics. Amplitude and Mixpanel give you surgical precision on user segments, conversion funnels, and retention patterns. But when it comes to understanding why these patterns exist and what’s happening with your users outside of the product, you're back to playing data detective across disconnected tools.
https://www.loom.com/embed/bc7e143a249849be9486271dfdc09a05?sid=fca9dedb-b1f9-43a0-861c-705042750d4c
Turn “what happened?” into “why it happened” in minutes
Today we're launching direct integrations between Reforge Insights and your Amplitude and Mixpanel cohorts automatically connecting behavioral segments with user feedback analysis.
Instead of knowing that engagement dropped, you can also instantly understand why it dropped.
Instead of guessing what a user segment needs, you hear it directly from their feedback.
Instead of manual detective work, you get instant behavioral context for every piece of user input.
Reforge Insights doesn't replace your analytics tools, it makes them more powerful by giving your metrics a voice.
[Book a Demo →]
🔗 Automatic Behavioral Context (Not Manual Matching)
The Context Problem: You see a spike in negative feedback about "performance issues." But without behavioral context, you're flying blind. Is this your mobile cohort on older devices? Power users hitting edge cases? New users misunderstanding features?
Traditional feedback tools force you to manually export user lists from your analytics platform, match them against feedback sources, and build pivot tables to spot patterns. Hours of Excel archaeology just to understand who's actually complaining.
Reforge Insights connects automatically. Set up your Amplitude or Mixpanel integration once, and every piece of feedback—from surveys to support tickets to user interviews—arrives tagged with context on what cohorts/segments the user is part of.
The result? That "performance issue" reveals itself as a problem specific to one of your segments. No spreadsheets. No manual matching.
📊 Real-Time Pattern Detection (Not Quarterly Reports)
The Timing Problem: Your highest-value cohort starts showing signs of churn. By the time you've manually investigated the cause through interviews and ticket analysis, you've lost a month of MRR and the damage is done.
Reforge Insights monitors your cohorts in real-time. When engagement patterns shift for any segment, Insights can surface matching feedback themes. Power user adoption dropping? See their specific complaints immediately. Enterprise cohort showing higher churn? Their feedback is already analyzed and waiting.
This isn't just demographic filtering. We're talking about connecting rich behavioral patterns with user sentiment:
Behavioral Cohorts: Users who completed onboarding vs. those who didn't
Engagement Cohorts: Power users vs. casual users vs. at-risk users
Journey Cohorts: Trial-to-paid converters vs. long-term subscribers
Platform Cohorts: Mobile-first users vs. desktop-heavy users
Feature Cohorts: Users of specific feature combinations
The result? You catch problems while they're still solvable.
💬 Chat With Your Qual + Quant Data
The Investigation Problem: Often times investigating a problem is so high friction, we don’t even bother. We get it. Everyone is under pressure to deliver results.
Traditional tools make you choose: quantitative OR qualitative. Behavioral OR feedback. Numbers OR stories. So you bounce between dashboards and documents, trying to hold the full picture in your head while the real insights hide in the gaps between systems.
Reforge Insights lets you investigate naturally. Ask questions the way you think about them and get instant answers:
"Why are power users churning after the recent update?"
"What are enterprise accounts saying about our mobile experience?"
"Show me the biggest complaints from new users last month”
Start Connecting Your Behavioral Data Today
Stop treating user analytics and user feedback as separate universes. Your best insights live at the intersection of what users do and what they say about it.
The integration takes under 5 minutes:
Connect your Amplitude or Mixpanel account
Select which cohorts to track (we recommend starting with 3-5 critical segments)
Your feedback analysis becomes automatically combined with your behavioral segments.
Your existing feedback collection continues exactly as before—the only change is that now every insight comes with the behavioral context you've been manually piecing together.
Ready to turn behavioral mysteries into explained insights?
[Book a Demo →]