Surveys are still an important way to gather customer feedback. But product teams are often frustrated by them because:
Two or three word answers end up not being actionable.
Finding the right segment of customers to survey takes forever.
Many hours manually trying to synthesize and pull out insights.
A slog to join answers with other valuable information like a customer’s revenue size, segment, and customer history.
This is all part of The Feedback Fragmentation Tax. We've been solving this with AI NPS Surveys and AI CSAT analysis—now we're extending that intelligence to AI-powered long-form surveys.
Today we're launching the beta of AI Long Form Surveys as part of Reforge Insights—automatically connecting AI survey generation, smart audience targeting, and dynamic follow-up questions to deliver the specific insights your product decisions actually need. Request access here.
Instead of manual question crafting, you get intelligent survey content tailored to your goals.
Instead of guessing who to survey, AI finds the perfect users to ask.
Instead of getting vague responses, our AI asks follow up questions so you get specific, actionable feedback.
📝 When Survey Templates Become Survey Traps
https://fast.wistia.net/embed/iframe/09i1bjycb8
You need feedback on your new checkout flow. You stare at a blank survey builder, wondering: What questions should I ask? How do I avoid leading users? What's the right order? Should I ask about mobile vs. desktop separately?
Traditional survey tools hand you empty templates and generic question banks. Hours of research just to figure out what to ask, followed by more hours analyzing responses that don't actually help you make product decisions.
AI Long Form Surveys generates contextual content automatically. Describe your research goal once, and get intelligent survey content tailored to your specific product and user context.
Example: "Generate a survey to understand why enterprise customers abandon our onboarding flow"
AI creates: Welcome message acknowledging their enterprise context, screening questions about team size and use case, behavior-based questions about where they got stuck, and follow-up probes designed specifically for enterprise onboarding patterns.
The result? Surveys that feel like they were crafted by a senior researcher who knows your product inside and out. No templates. No guesswork.
🎯 Stop Surveying Everyone, Start Finding Your People
You've built the perfect survey, but who should receive it? Everyone? Recent users? Churning customers? Your most engaged segment? Traditional tools make you guess or survey everyone hoping for insights.
By the time you've manually segmented users and sent generic surveys to broad audiences, you've wasted weeks collecting feedback from people who can't give you the insights you actually need.
AI Long Form Surveys analyzes your user data to identify the perfect cohort based on your research goals. Our upgraded audience suggestion considers your survey context, question types, and user behavior patterns to recommend segments most likely to provide actionable feedback.
Smart targeting examples:
"Find users who've attempted checkout 3+ times but never completed a purchase"
"Target power users who've engaged with the new dashboard extensively"
"Survey customers 30 days before renewal who've submitted support tickets"
This isn't just demographic filtering. We're talking about connecting research goals with behavioral intelligence:
Usage Cohorts: Power users vs. casual users vs. at-risk users
Journey Cohorts: New users vs. long-term customers vs. churning accounts
Feature Cohorts: Users of specific feature combinations
Behavior Cohorts: Users who completed key actions vs. those who didn't
The result? You get feedback from users who actually have the insights you're looking for.
💬 When "It's Confusing" Is Where Your Survey Responses End
The Follow-Up Problem: User says "the checkout process is confusing." Now what? Traditional surveys stop there, leaving you with complaints instead of insights. You know something's wrong, but not what, why, or how to fix it.
Traditional tools make you choose: depth OR scale. Rich interviews OR broad surveys. Specific insights OR statistical significance. So you're stuck with surface-level responses that don't actually drive product decisions.
AI Long Form Surveys conducts intelligent follow-up conversations automatically. When users give vague responses, AI probes deeper with contextual questions that uncover specific, actionable insights.
Traditional survey:
"How satisfied are you with our checkout process?"
"Please elaborate on your answer above."
User: "It's confusing."
End of survey.
AI Long Form Survey:
User: "The checkout process is confusing."
AI: "I understand checkout felt confusing. Can you walk me through where you got stuck? Was it during payment, shipping options, or account creation?"
User: "The shipping options were overwhelming."
AI: "Got it. What made the shipping options feel overwhelming? Was it too many choices, unclear pricing, or delivery timeframes?"
User: "Too many choices and I couldn't tell which was fastest."
Result: Specific product requirement instead of vague complaint.
📊 Instant Analysis across other Feedback Sources (Not Spreadsheet Archaeology)
You've collected 200 survey responses. Now comes the real work: reading through rambling answers, categorizing themes, spotting patterns, and extracting insights. By the time you've manually analyzed everything, the opportunity to act has passed.
Traditional tools dump raw responses into spreadsheets and leave you to figure out what matters. Worse, those insights live in isolation—disconnected from your support tickets, user interviews, and other feedback sources that might confirm or contradict what you're seeing.
AI Long Form Surveys automatically extracts themes, surfaces insights, and connects them with patterns across your entire feedback universe in Reforge Insights:
For Emoji Questions: "67% of users expressed frustration (😤) with the current flow—this matches the 'checkout confusion' theme we've seen in 23 support tickets and 4 user interviews this month"
For Ranking Questions: "Feature X consistently ranks #1 in user priorities across all segments—this aligns with it being mentioned in 47% of churn surveys and requested in 12 sales calls"
For Follow-up Conversations: "AI identified 3 major themes from checkout feedback: shipping confusion (34%), payment security concerns (28%), mobile UX issues (21%)—all three themes appear frequently in your Zendesk tickets and customer success notes"
Your survey data becomes strategic intelligence that's validated across every customer touchpoint, not just isolated response collection.
Get Free Beta Access
Stop treating survey building and user research as separate, manual processes. Your best insights come from asking the right questions to the right users and actually understanding their responses.
The setup takes under 5 minutes:
Describe your research goal in natural language
Let AI generate contextual survey content tailored to your product
AI identifies the perfect audience based on user behavior and survey objectives
Launch dynamic surveys that adapt and probe deeper automatically
Your existing research workflow continues exactly as before—the only change is that now every survey is intelligent, targeted, and delivers actionable insights instead of vague responses.
Ready to turn user complaints into product requirements?
Surveys are still an important way to gather customer feedback. But product teams are often frustrated by them because:
Two or three word answers end up not being actionable.
Finding the right segment of customers to survey takes forever.
Many hours manually trying to synthesize and pull out insights.
A slog to join answers with other valuable information like a customer’s revenue size, segment, and customer history.
This is all part of The Feedback Fragmentation Tax. We've been solving this with AI NPS Surveys and AI CSAT analysis—now we're extending that intelligence to AI-powered long-form surveys.
Today we're launching the beta of AI Long Form Surveys as part of Reforge Insights—automatically connecting AI survey generation, smart audience targeting, and dynamic follow-up questions to deliver the specific insights your product decisions actually need. Request access here.
Instead of manual question crafting, you get intelligent survey content tailored to your goals.
Instead of guessing who to survey, AI finds the perfect users to ask.
Instead of getting vague responses, our AI asks follow up questions so you get specific, actionable feedback.
📝 When Survey Templates Become Survey Traps
https://fast.wistia.net/embed/iframe/09i1bjycb8
You need feedback on your new checkout flow. You stare at a blank survey builder, wondering: What questions should I ask? How do I avoid leading users? What's the right order? Should I ask about mobile vs. desktop separately?
Traditional survey tools hand you empty templates and generic question banks. Hours of research just to figure out what to ask, followed by more hours analyzing responses that don't actually help you make product decisions.
AI Long Form Surveys generates contextual content automatically. Describe your research goal once, and get intelligent survey content tailored to your specific product and user context.
Example: "Generate a survey to understand why enterprise customers abandon our onboarding flow"
AI creates: Welcome message acknowledging their enterprise context, screening questions about team size and use case, behavior-based questions about where they got stuck, and follow-up probes designed specifically for enterprise onboarding patterns.
The result? Surveys that feel like they were crafted by a senior researcher who knows your product inside and out. No templates. No guesswork.
🎯 Stop Surveying Everyone, Start Finding Your People
You've built the perfect survey, but who should receive it? Everyone? Recent users? Churning customers? Your most engaged segment? Traditional tools make you guess or survey everyone hoping for insights.
By the time you've manually segmented users and sent generic surveys to broad audiences, you've wasted weeks collecting feedback from people who can't give you the insights you actually need.
AI Long Form Surveys analyzes your user data to identify the perfect cohort based on your research goals. Our upgraded audience suggestion considers your survey context, question types, and user behavior patterns to recommend segments most likely to provide actionable feedback.
Smart targeting examples:
"Find users who've attempted checkout 3+ times but never completed a purchase"
"Target power users who've engaged with the new dashboard extensively"
"Survey customers 30 days before renewal who've submitted support tickets"
This isn't just demographic filtering. We're talking about connecting research goals with behavioral intelligence:
Usage Cohorts: Power users vs. casual users vs. at-risk users
Journey Cohorts: New users vs. long-term customers vs. churning accounts
Feature Cohorts: Users of specific feature combinations
Behavior Cohorts: Users who completed key actions vs. those who didn't
The result? You get feedback from users who actually have the insights you're looking for.
💬 When "It's Confusing" Is Where Your Survey Responses End
The Follow-Up Problem: User says "the checkout process is confusing." Now what? Traditional surveys stop there, leaving you with complaints instead of insights. You know something's wrong, but not what, why, or how to fix it.
Traditional tools make you choose: depth OR scale. Rich interviews OR broad surveys. Specific insights OR statistical significance. So you're stuck with surface-level responses that don't actually drive product decisions.
AI Long Form Surveys conducts intelligent follow-up conversations automatically. When users give vague responses, AI probes deeper with contextual questions that uncover specific, actionable insights.
Traditional survey:
"How satisfied are you with our checkout process?"
"Please elaborate on your answer above."
User: "It's confusing."
End of survey.
AI Long Form Survey:
User: "The checkout process is confusing."
AI: "I understand checkout felt confusing. Can you walk me through where you got stuck? Was it during payment, shipping options, or account creation?"
User: "The shipping options were overwhelming."
AI: "Got it. What made the shipping options feel overwhelming? Was it too many choices, unclear pricing, or delivery timeframes?"
User: "Too many choices and I couldn't tell which was fastest."
Result: Specific product requirement instead of vague complaint.
📊 Instant Analysis across other Feedback Sources (Not Spreadsheet Archaeology)
You've collected 200 survey responses. Now comes the real work: reading through rambling answers, categorizing themes, spotting patterns, and extracting insights. By the time you've manually analyzed everything, the opportunity to act has passed.
Traditional tools dump raw responses into spreadsheets and leave you to figure out what matters. Worse, those insights live in isolation—disconnected from your support tickets, user interviews, and other feedback sources that might confirm or contradict what you're seeing.
AI Long Form Surveys automatically extracts themes, surfaces insights, and connects them with patterns across your entire feedback universe in Reforge Insights:
For Emoji Questions: "67% of users expressed frustration (😤) with the current flow—this matches the 'checkout confusion' theme we've seen in 23 support tickets and 4 user interviews this month"
For Ranking Questions: "Feature X consistently ranks #1 in user priorities across all segments—this aligns with it being mentioned in 47% of churn surveys and requested in 12 sales calls"
For Follow-up Conversations: "AI identified 3 major themes from checkout feedback: shipping confusion (34%), payment security concerns (28%), mobile UX issues (21%)—all three themes appear frequently in your Zendesk tickets and customer success notes"
Your survey data becomes strategic intelligence that's validated across every customer touchpoint, not just isolated response collection.
Get Free Beta Access
Stop treating survey building and user research as separate, manual processes. Your best insights come from asking the right questions to the right users and actually understanding their responses.
The setup takes under 5 minutes:
Describe your research goal in natural language
Let AI generate contextual survey content tailored to your product
AI identifies the perfect audience based on user behavior and survey objectives
Launch dynamic surveys that adapt and probe deeper automatically
Your existing research workflow continues exactly as before—the only change is that now every survey is intelligent, targeted, and delivers actionable insights instead of vague responses.
Ready to turn user complaints into product requirements?