Today, we're excited to announce AI NPS Surveys. It does everything a researcher would - asks smarter questions, probes deeper, and hands you actionable insights on a silver platter. Built into our Insight Analytics platform.

When "How Likely to Recommend?" Isn't Enough

Your CEO just pinged you. Again.

"Our product NPS dropped 15 points last quarter. Can you tell me why before our Leadership meeting tomorrow?”

You scramble through survey responses: "Could be better." "It's okay." "Fine." Six hours later, you're no closer to knowing what actually needs fixing.

Sound familiar? You're not alone.

Every product team we talk to shares the same NPS frustrations:

• Zero-Actionable – Vague answers you can’t tie to a Jira ticket.

• Lagging & Lazy – Quarterly blasts surface problems months late.

• Biased & Bland – Power users and squeaky wheels skew the data.

• Manual Mayhem – Hours wasted stitching spreadsheets and SQL.

• Easy to Game – Pop-ups inflate scores, mask churn risk.

Enough. Let’s make NPS do its job, or get out of the way.

Here's the truth: Your NPS score tells you what. But without the why, which persona, which workflow, etc it's just another dashboard widget. It’s another symptom of The Feedback Fragmentation Tax.

What If Your Surveys Could Think?

What if they could:

• Ask the perfect follow-up question at the perfect moment

• Turn "it's fine" into "here's exactly what's broken and how to fix it"

• Know which users to ask, when to ask them, and what to dig into

• Give you actionable insights in minutes, not days

What if they could adapt, probe, and understand—just like your best user research or customer success manager?

That's exactly what we built.

Introducing AI NPS Surveys in Insight Analytics

Today, we're excited to announce AI NPS Surveys. It does everything a researcher would - asks smarter questions, probes deeper, and hands you actionable insights on a silver platter.

Built into our Insight Analytics platform, AI NPS Survey works differently:

Smart Questions That Actually Get Answers

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While traditional survey tools force you to reuse generic templates, they miss the nuanced context that makes feedback actionable. Cookie-cutter approaches leave product teams guessing:

• Standard NPS questions get standard, unhelpful answers

• One-size-fits-all surveys ignore user context and survey goals

• Static question banks can't adapt to emerging product areas or features

Insight Analytics's new AI NPS Survey automatically crafts questions that matter to each user segment. Insight Analytics generates contextually relevant NPS surveys in seconds:

• Persona-specific framing: "For power users, generate an NPS survey to help understand how can we make bulk operations more efficient?"

• Feature-focused probes: "NPS Survey to dive deeper into users who have used our new dashboard extensively—what's still missing?"

• Journey-aware timing: "As a new user finishing onboarding recently, what was most confusing?"

This transforms generic satisfaction scores into targeted product intelligence, helping you understand exactly which experiences drive advocacy or detraction—not just whether users are "satisfied."

Survey The Right Users at The Right Time

To capture meaningful feedback, you need to ask the right users at the right time. Rather than blasting everyone quarterly or guessing which segments matter, AI NPS Survey helps you survey high-value segments quickly:

• "Find customers one month before renewal who've left more than 3 feedback"

• "Discover advocates who've left negative reviews but show high product adoption"

• "Target users whose behavior matches successful customer personas"

Without Insight Analytics, this segmentation work requires complex SQL queries and manual list building. Now you can identify and survey precisely the users whose feedback will drive your roadmap.

Get Deeper Information With Our Conversational Agent

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The most valuable feedback lives in the follow-up—but traditional NPS surveys end at the number and a one word response. AI NPS Survey deploys an intelligent conversational agent that probes deeper based on each response:

For Detractors (0-6): Uncover specific blockers and must-fix issues

• "I notice you gave us a 4. What specific challenge led to that score?"

• "You mentioned 'performance issues'—can you describe when this happens?"

• "If we could fix one thing tomorrow, what would have the biggest impact?"

For Passives (7-8): Find the gap between "good" and "great”

• "Thanks for the 7! What would it take to earn a 9 from you?"

• "You seem satisfied overall—what's holding you back from loving the product?"

• "Which competitor features make you consider switching?"

For Promoters (9-10): Discover what to double down on

• "Awesome! What specific feature or experience earned that 10?"

• "What would you tell a colleague to convince them to try our product?"

• "Is there anything that occasionally frustrates you despite the high score?"

This one-time intelligent follow-up happens immediately while context is fresh, capturing the nuanced feedback that spreadsheets miss.

Real-Time Synthesis and Action Plans

The bottleneck has shifted from execution to comprehension—from shipping code to shipping the right code. Speed of customer insights is key to staying ahead.

Your NPS insights are only valuable if they drive immediate action. AI NPS Survey instantly translates responses into strategic intelligence. Explore, visualize, and segment responses with our Agentic Chat.

• Theme extraction: "Analyze all detractor feedback and identify top 3 improvement areas"

• Persona insights: "Compare NPS drivers between enterprise and SMB segments"

• Action prioritization: "Generate a roadmap based on feedback impact and frequency"

• Churn prevention: "Flag at-risk accounts based on NPS responses and create intervention plans"

Listen Intelligently, Ship Confidently

Customer feedback isn't a quarterly checkbox; it's the daily fuel for what you build, fix, or reimagine. AI NPS Survey makes that fuel high-octane, contextual, and immediately actionable.

This is our first, of multiple steps to make Insight Analytics an autonomous AI Researcher for you and your team. Aggregation and analysis were only the starting line; the real win is a proactive engine that continuously spots unanswered questions and feeds bite-sized, validated ideas into your product development process.

Book a demo and see your NPS transform from a vanity metric to a growth engine. Next time leadership asks "why did NPS drop?"—you'll have the answer, the evidence, and the action plan ready to go.