Most Engineers get thrust into working on growth without prior context, picking up bets and pieces of best practice through experience and osmosis. There’s a better way.

Whether looking to grow impact within an established Growth Engineering team or laying groundwork as Growth Engineer #1, this course is built to get engineers to level up their understanding of the various parts of Growth Engineering from scratch.

Specifically, we’ll focus on:

• Product

  • Accounting: What is CAC/LTV and why do I keep hearing about Contribution Margin at the all-hands?

  • Ideation: Where do ideas come from? It’s not just “the PM”. Getting systematic around ideation and prioritization.

  • Growth 101: How does a PM view the world? Understanding the loops and funnels underpinning Growth.

• Stats & Analytics

  • Experimentation: Experiment Setup 101, Nailing Event Implementation, Getting the most out of Experiment Analysis

  • Stats: Getting the math right: understanding Stat Sig & Power Analysis, Alternative Statistical Methods to get more learnings from less data.

• The Code

  • Implementations: maximizing code reuse, cutting scope

  • Quality: preventing bugs through monitoring and automated QA

  • External Tools: What’s the right place to leverage MarTech tools (and which ones) versus build in-house?

  • AI: Which places in the funnel are most ripe to plug in LLMs to boost conversion?

• Leadership

  • Process: What combination of meetings, rituals and tools work best for a Growth team?

  • Motivation: How do we motivate Engineers to work on growth and contribute to the roadmap?

  • Planning & Prioritization: How can engineering best partner with Product to decide what to focus on?