Introducing Reforge Research
Reforge Research* combines our AI User Interviewer and AI-Powered Surveys into a single, easy-to-use product. Today we are releasing new capabilities such as multi-language support, AI-guided creation, and in-app triggers. Plans start at $50/month. Get access here.*
As AI continues to accelerate and reshape product development, traditional user research doesn’t scale. You scheduled calls. Found translators. Waited weeks for a researcher to write a discussion guide. Interviewed 10-15 users, if you were lucky. Then moved on. Product teams need new ways to capture insights from their users, and AI changes what’s possible.
Reforge Research
Today, we're launching Reforge Research to help you capture new insights at scale. Reforge Research combines two powerful features into one:
AI User Interviewer identifies users, conducts interviews, and analyzes results - no scheduling, coordination, or note-taking chaos required.
AI Powered Surveys generate surveys, find the right segment, ask users follow-up questions, and analyze results with AI.
Our goal with Research is to take you from "we can't afford to talk to users" to "we're continuously capturing new insights from every segment, in every market, at every moment." Today’s launch features new capabilities such as multi-language support, AI-guided creation, and in-app triggers.
Research is part of our AI-native product suite that enables builders to go from Insight to Launch:
Reforge Insights to aggregate and analyze customer feedback across all your tools.
Reforge Research helps you capture new insights through AI interviews and surveys.
Reforge Build for AI prototyping specifically built for product teams
Reforge Launch for AI-native feature releases and management
Multi-Language Support
The Problem: Your product is international, but your research isn't. Running interviews across languages means finding native speakers, paying for translation, and coordinating impossible time zones. So you don't. You skip markets, miss adjacent users, and make decisions blind.
The Solution: Run AI interviews in any language, automatically. Users respond in their language. Analysis happens in yours.
What You Can Do:
Supported languages: English, German, Spanish, French, Italian, Portuguese, Arabic, Hindi, Japanese, Indonesian, Chinese, Malay, Korean, Polish.
Automatic detection: Defaults to the user's browser language. No setup required.
Instant translation: Interviews conducted in the user's language. Transcripts and analysis delivered in English (or your language of choice).
Examples:
Gather feedback from users in regions where you don't have native speakers, at a fraction of the cost of traditional research.
Identify friction points for adjacent users in international markets before you invest in full localization.
Run a single research project across 10+ countries simultaneously instead of sequentially. Identify differences across regions.
AI-Guided Survey and Interview Creation
The Problem: Creating good research is hard. You need to know what to ask, how to ask it, and how to structure the conversation to get actionable insights. A lot of teams don't have a UX researcher, or they are extremely backlogged, so research gets skipped or done poorly.
The Solution: AI guides you through creating your research plan. For both surveys and interviews, it asks clarification questions about your goals, then automatically generates discussion points and survey questions like a senior researcher.
What You Can Do:
Clarification questions: Tell us what you're trying to learn or what decision you're trying to make. We'll ask follow-ups to sharpen your research plan.
Auto-generated guides: Get a complete interview discussion guide or survey based on your goals and best practices.
Embedded frameworks: The AI incorporates proven research methodologies—Jobs to Be Done, outcome-driven questions, and more—so you're not starting from scratch.
Examples:
Help non-researchers quickly spin up a research plan without bottlenecking the team waiting for a specialist.
Test a new feature concept with targeted questions that reveal not just what users think, but why.
Make better decisions faster by asking the right questions the first time instead of iterating through multiple research rounds.
In-App Research (Beta)
The Problem: Traditional research happens after someone uses your product. You schedule a call for next week. They forget the details. You miss the moment. Meanwhile, running ongoing in product research is constrained to light surveys. Human-led interviews don't scale to "talk to every user who hits this flow" or "check in quarterly with power users."
The Solution: Trigger AI interviews or surveys directly in your product, at exactly the right moment.
What You Can Do:
Bring you own targeting: Trigger research based on any product event—first use, repeat usage, upgrade, churn risk signals, and more.
Continuous research: Run short recurring interviews to track sentiment over time. Something impossible with human-led interviews.
Examples:
Feature launch interviews: Automatically interview users after they try a new feature for the first time. Capture their fresh reactions and friction points while they're still top of mind.
Recurring satisfaction check-ins: Skip surface-level NPS surveys. Run 5-minute AI interviews quarterly with power users to track deeper satisfaction trends over time.
Onboarding optimization: Interview users who drop off during onboarding to understand exactly where and why they're getting stuck.
Get Started
Reforge Research is available now, and we’ve made it easy to get started. Plans start at $50 / month. Get access here.
Introducing Reforge Research
Reforge Research* combines our AI User Interviewer and AI-Powered Surveys into a single, easy-to-use product. Today we are releasing new capabilities such as multi-language support, AI-guided creation, and in-app triggers. Plans start at $50/month. Get access here.*
As AI continues to accelerate and reshape product development, traditional user research doesn’t scale. You scheduled calls. Found translators. Waited weeks for a researcher to write a discussion guide. Interviewed 10-15 users, if you were lucky. Then moved on. Product teams need new ways to capture insights from their users, and AI changes what’s possible.
Reforge Research
Today, we're launching Reforge Research to help you capture new insights at scale. Reforge Research combines two powerful features into one:
AI User Interviewer identifies users, conducts interviews, and analyzes results - no scheduling, coordination, or note-taking chaos required.
AI Powered Surveys generate surveys, find the right segment, ask users follow-up questions, and analyze results with AI.
Our goal with Research is to take you from "we can't afford to talk to users" to "we're continuously capturing new insights from every segment, in every market, at every moment." Today’s launch features new capabilities such as multi-language support, AI-guided creation, and in-app triggers.
Research is part of our AI-native product suite that enables builders to go from Insight to Launch:
Reforge Insights to aggregate and analyze customer feedback across all your tools.
Reforge Research helps you capture new insights through AI interviews and surveys.
Reforge Build for AI prototyping specifically built for product teams
Reforge Launch for AI-native feature releases and management
Multi-Language Support
The Problem: Your product is international, but your research isn't. Running interviews across languages means finding native speakers, paying for translation, and coordinating impossible time zones. So you don't. You skip markets, miss adjacent users, and make decisions blind.
The Solution: Run AI interviews in any language, automatically. Users respond in their language. Analysis happens in yours.
What You Can Do:
Supported languages: English, German, Spanish, French, Italian, Portuguese, Arabic, Hindi, Japanese, Indonesian, Chinese, Malay, Korean, Polish.
Automatic detection: Defaults to the user's browser language. No setup required.
Instant translation: Interviews conducted in the user's language. Transcripts and analysis delivered in English (or your language of choice).
Examples:
Gather feedback from users in regions where you don't have native speakers, at a fraction of the cost of traditional research.
Identify friction points for adjacent users in international markets before you invest in full localization.
Run a single research project across 10+ countries simultaneously instead of sequentially. Identify differences across regions.
AI-Guided Survey and Interview Creation
The Problem: Creating good research is hard. You need to know what to ask, how to ask it, and how to structure the conversation to get actionable insights. A lot of teams don't have a UX researcher, or they are extremely backlogged, so research gets skipped or done poorly.
The Solution: AI guides you through creating your research plan. For both surveys and interviews, it asks clarification questions about your goals, then automatically generates discussion points and survey questions like a senior researcher.
What You Can Do:
Clarification questions: Tell us what you're trying to learn or what decision you're trying to make. We'll ask follow-ups to sharpen your research plan.
Auto-generated guides: Get a complete interview discussion guide or survey based on your goals and best practices.
Embedded frameworks: The AI incorporates proven research methodologies—Jobs to Be Done, outcome-driven questions, and more—so you're not starting from scratch.
Examples:
Help non-researchers quickly spin up a research plan without bottlenecking the team waiting for a specialist.
Test a new feature concept with targeted questions that reveal not just what users think, but why.
Make better decisions faster by asking the right questions the first time instead of iterating through multiple research rounds.
In-App Research (Beta)
The Problem: Traditional research happens after someone uses your product. You schedule a call for next week. They forget the details. You miss the moment. Meanwhile, running ongoing in product research is constrained to light surveys. Human-led interviews don't scale to "talk to every user who hits this flow" or "check in quarterly with power users."
The Solution: Trigger AI interviews or surveys directly in your product, at exactly the right moment.
What You Can Do:
Bring you own targeting: Trigger research based on any product event—first use, repeat usage, upgrade, churn risk signals, and more.
Continuous research: Run short recurring interviews to track sentiment over time. Something impossible with human-led interviews.
Examples:
Feature launch interviews: Automatically interview users after they try a new feature for the first time. Capture their fresh reactions and friction points while they're still top of mind.
Recurring satisfaction check-ins: Skip surface-level NPS surveys. Run 5-minute AI interviews quarterly with power users to track deeper satisfaction trends over time.
Onboarding optimization: Interview users who drop off during onboarding to understand exactly where and why they're getting stuck.
Get Started
Reforge Research is available now, and we’ve made it easy to get started. Plans start at $50 / month. Get access here.