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Reforge Insights: Introducing Context Engine

Oct 28, 2025


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Bring your company knowledge into Reforge Insights.* Upload your roadmaps, strategy documents, templates to personalize your customer feedback. *Book Demo today →

Reforge Insights helps you aggregate, analyze, and act on your fragmented customer feedback, eliminating hundreds of hours of manual work and helping every team have frictionless access to understanding the customer. It’s part of our AI-native product suite that enables builders to go from InsightResearchBuildLaunch.

Today, we are launching Context Engine in Reforge Insights. Context Engine allows you to upload your company’s roadmaps, strategy documents, competitor research, and internal guidance so Reforge Insights can deeply understand your product, market, and priorities.

How Context Engine in Reforge Insights Works

Context Engine connects your business knowledge to get deeper customer insights:

  1. Upload your company context: include files, links, or strategic docs that capture how your business thinks and operates.

  2. Let Reforge analyze and learn: our system conducts deep research to understand your product positioning, market landscape, and strategic goals.

  3. Watch your insights evolve: every recommendation, label, report, and document in the platform now adapts to your unique company context.

Here's how this powers specific features:

  1. AI Chat Gets Smarter: Our AI Chat now answers questions with your company’s strategy in mind, surfacing insights and recommendations that reflect your goals, market, and product direction.

  2. Recommended Reports: automatically generate reports grounded in your actual priorities, data patterns, and competitive focus.

  3. AI Document Generation: PRDs, strategy docs, and briefs are now use both your customer feedback and business context to be aligned with your roadmap and product principles.

  4. Taxonomy That Grows With You: Reforge analyzes your context, feedback and tags to recommend the next set of tags and categories that keep your taxonomy sharp and relevant.

  5. Sharper Competitor Intelligence: automatically track and prioritize the competitors that matter most to your business, tied to your positioning and upcoming launches.

It’s your company’s knowledge powering every insight, report, and decision inside Reforge.

Automatically create Reports based on business priorities

https://stream.mux.com/01C601jf01s02t02JbckZrwknrXX2aINwg7ICtxfbWdStIjw.m3u8

Context Engine analyzes your strategy documents, data patterns, and priorities to suggest relevant custom reports with clear rationale for why each matters now.

"You goals mentioned expansion into mid-market—here's a report highlighting feedback trends in that segment."

Whether identifying competitive gaps, surfacing under-explored segments, or highlighting features needing attention, recommendations are informed by your product strategy, goals, target ICP’s, and other context.


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Automatically Suggest New Tags

Organizing feedback effectively is critical, but knowing which labels to create requires deep product knowledge. Now, our system reads your company context, and examines your current tag structure to recommend the next tags that will unlock the most value.

Each recommendation comes with detailed reasoning:

  • Which product areas or customer types it tracks

  • Why it’s strategically relevant now

  • How it supports your current roadmap

Your taxonomy evolves as your business does—never static, always learning.


Image

Strategic Competitor Tracking

Competitors change fast. Knowing which ones matter right now is the challenge.

Context Engine blends your positioning docs and other context to prioritize which competitors deserve attention next, backed by a clear rationale tied to your strategy.

“Your roadmap emphasizes collaboration; here’s how Notion and Coda are shifting in that space.”

It’s like having a research analyst constantly scanning the market with your goals in mind.


Image

Personalized AI Generated Documents

Now with Context Engine, AI document generation gets a major upgrade.

  • Full Document Editor: Generate, edit, and share product documents in one place. Every document is automatically enriched with real user data, insights, and your uploaded company context.

  • AI-Guided Templates: Get real-time coaching from our AI Chat as you write. Start faster with 10+ prebuilt templates refined by Reforge experts for PRDs, launch briefs, retros, and more, all adaptive to your company’s strategy and tone.

  • Company Templates: Upload your own document templates to ensure every PRD, strategy brief, or report automatically follows your team’s preferred structure, language, and approval flow.

  • Workflow Automation: Capture and reuse complete action chains, like “search → analyze → create ticket,” to eliminate repetitive steps and keep teams moving faster with consistent, high-quality execution.

https://stream.mux.com/vmB4oWOKS00tJI2kCD6Bab0201022FgxLhxUYi1AZif1R7E.m3u8

Get Started Today

New to Reforge Insights?

Get an end-to-end demo of Reforge Insights, and try the full experience for free.

Reforge Insights is part of our AI-native product suite that enables builders to go from Insight to Launch:

Get your demo →

Existing Reforge Insights Customer?

Context Engine is ready to turn on in your workspace right now. Send us an email or Slack message to start fueling your workspace with Context today.


Image

Bring your company knowledge into Reforge Insights.* Upload your roadmaps, strategy documents, templates to personalize your customer feedback. *Book Demo today →

Reforge Insights helps you aggregate, analyze, and act on your fragmented customer feedback, eliminating hundreds of hours of manual work and helping every team have frictionless access to understanding the customer. It’s part of our AI-native product suite that enables builders to go from InsightResearchBuildLaunch.

Today, we are launching Context Engine in Reforge Insights. Context Engine allows you to upload your company’s roadmaps, strategy documents, competitor research, and internal guidance so Reforge Insights can deeply understand your product, market, and priorities.

How Context Engine in Reforge Insights Works

Context Engine connects your business knowledge to get deeper customer insights:

  1. Upload your company context: include files, links, or strategic docs that capture how your business thinks and operates.

  2. Let Reforge analyze and learn: our system conducts deep research to understand your product positioning, market landscape, and strategic goals.

  3. Watch your insights evolve: every recommendation, label, report, and document in the platform now adapts to your unique company context.

Here's how this powers specific features:

  1. AI Chat Gets Smarter: Our AI Chat now answers questions with your company’s strategy in mind, surfacing insights and recommendations that reflect your goals, market, and product direction.

  2. Recommended Reports: automatically generate reports grounded in your actual priorities, data patterns, and competitive focus.

  3. AI Document Generation: PRDs, strategy docs, and briefs are now use both your customer feedback and business context to be aligned with your roadmap and product principles.

  4. Taxonomy That Grows With You: Reforge analyzes your context, feedback and tags to recommend the next set of tags and categories that keep your taxonomy sharp and relevant.

  5. Sharper Competitor Intelligence: automatically track and prioritize the competitors that matter most to your business, tied to your positioning and upcoming launches.

It’s your company’s knowledge powering every insight, report, and decision inside Reforge.

Automatically create Reports based on business priorities

https://stream.mux.com/01C601jf01s02t02JbckZrwknrXX2aINwg7ICtxfbWdStIjw.m3u8

Context Engine analyzes your strategy documents, data patterns, and priorities to suggest relevant custom reports with clear rationale for why each matters now.

"You goals mentioned expansion into mid-market—here's a report highlighting feedback trends in that segment."

Whether identifying competitive gaps, surfacing under-explored segments, or highlighting features needing attention, recommendations are informed by your product strategy, goals, target ICP’s, and other context.


Image

Automatically Suggest New Tags

Organizing feedback effectively is critical, but knowing which labels to create requires deep product knowledge. Now, our system reads your company context, and examines your current tag structure to recommend the next tags that will unlock the most value.

Each recommendation comes with detailed reasoning:

  • Which product areas or customer types it tracks

  • Why it’s strategically relevant now

  • How it supports your current roadmap

Your taxonomy evolves as your business does—never static, always learning.


Image

Strategic Competitor Tracking

Competitors change fast. Knowing which ones matter right now is the challenge.

Context Engine blends your positioning docs and other context to prioritize which competitors deserve attention next, backed by a clear rationale tied to your strategy.

“Your roadmap emphasizes collaboration; here’s how Notion and Coda are shifting in that space.”

It’s like having a research analyst constantly scanning the market with your goals in mind.


Image

Personalized AI Generated Documents

Now with Context Engine, AI document generation gets a major upgrade.

  • Full Document Editor: Generate, edit, and share product documents in one place. Every document is automatically enriched with real user data, insights, and your uploaded company context.

  • AI-Guided Templates: Get real-time coaching from our AI Chat as you write. Start faster with 10+ prebuilt templates refined by Reforge experts for PRDs, launch briefs, retros, and more, all adaptive to your company’s strategy and tone.

  • Company Templates: Upload your own document templates to ensure every PRD, strategy brief, or report automatically follows your team’s preferred structure, language, and approval flow.

  • Workflow Automation: Capture and reuse complete action chains, like “search → analyze → create ticket,” to eliminate repetitive steps and keep teams moving faster with consistent, high-quality execution.

https://stream.mux.com/vmB4oWOKS00tJI2kCD6Bab0201022FgxLhxUYi1AZif1R7E.m3u8

Get Started Today

New to Reforge Insights?

Get an end-to-end demo of Reforge Insights, and try the full experience for free.

Reforge Insights is part of our AI-native product suite that enables builders to go from Insight to Launch:

Get your demo →

Existing Reforge Insights Customer?

Context Engine is ready to turn on in your workspace right now. Send us an email or Slack message to start fueling your workspace with Context today.