Concept Testing is the newest feature in Reforge Research. To learn more about how our customers are using AI surveys and interviews to drive higher conversion, retention, and product satisfaction, you can book a demo or signup today.
AI increased engineering velocity without increasing discovery capacity. That mismatch creates product debt, where teams ship features that never get adopted because they weren't validated upstream.
The gap hits hardest early in discovery. You have three different homepage approaches, or variations on feature positioning, or competing hypotheses about whether users even understand the problem you're solving. These moments need quick validation feedback, but traditional research is too slow.
Surveys won't give you depth. You can't capture why someone prefers option A or what confused them about option C with multiple choice. You need real conversations.
But scheduling 20 moderated interviews takes time you don't have. So teams guess, build, and hope.
Introducing: Concept Testing in Reforge Research
Our AI Interviewer runs live, voice-based conversations with your users at scale. It asks follow-up questions, probing deeper when needed, and adapts based on what participants actually say. It gives you the depth of moderated interviews at the speed and convenience of surveys.
Concept Testing takes the AI Interviewer to the next level. Upload your visuals, whether wireframes, mockups, or written descriptions. Set your target persona and research goal. Launch AI-powered interviews that run real conversations at scale.
Your participants will click a link, grant mic access, and have a live voice conversation with an AI interviewer. You’ll guide the questions but there is no fixed script. If you want to see how it works for participants, you can take the interview we show in the video.
Every conversation is transcribed and analyzed automatically. Results organized by concept, with playback of individual responses and the ability to chat with analysis for specific insights or comparison charts.
You get interview depth at survey speed and scale. No scheduling, no coordination overhead, no waiting weeks. Launch in the morning, have validated direction by afternoon.
How to use Concept Testing to get fast, useful feedback
Concept Testing works best at three moments.
Choosing between strategic directions. You've narrowed to two or three fundamentally different approaches and need to understand which resonates. The "which homepage concept" or "which value prop" decision.
Testing messaging variations before design investment. Does your target understand the problem you're describing? Does your proposed solution make sense? Which framing gets the strongest response?
Validating problem solution fit before prototypes. Does your idea deliver real value? Would users actually adopt it?
Concept Testing validates direction and approach before you commit resources. It's not for detailed UI feedback or usability testing. When you're ready to test interactive experiences and task flows, that's where our AI prototyping tool Reforge Build comes in. (Teaser: Full prototype testing is coming soon, letting you test live URLs with the same AI interview approach. Stay tuned for updates on that. 😎)
Start validating your ideas now
Concept Testing is available for Reforge Insights and Research customers. Click on the AI Interviewer and then start a new Concept Test.
Upload concepts you've been debating, set up an interview, see what happens. Let us know what you think. Your feedback shapes where this goes.
The validation gap doesn't have to slow you down. Test your concepts before you prototype, and save build capacity for ideas you know will land.
Concept Testing is the newest feature in Reforge Research. To learn more about how our customers are using AI surveys and interviews to drive higher conversion, retention, and product satisfaction, you can book a demo or signup today.
AI increased engineering velocity without increasing discovery capacity. That mismatch creates product debt, where teams ship features that never get adopted because they weren't validated upstream.
The gap hits hardest early in discovery. You have three different homepage approaches, or variations on feature positioning, or competing hypotheses about whether users even understand the problem you're solving. These moments need quick validation feedback, but traditional research is too slow.
Surveys won't give you depth. You can't capture why someone prefers option A or what confused them about option C with multiple choice. You need real conversations.
But scheduling 20 moderated interviews takes time you don't have. So teams guess, build, and hope.
Introducing: Concept Testing in Reforge Research
Our AI Interviewer runs live, voice-based conversations with your users at scale. It asks follow-up questions, probing deeper when needed, and adapts based on what participants actually say. It gives you the depth of moderated interviews at the speed and convenience of surveys.
Concept Testing takes the AI Interviewer to the next level. Upload your visuals, whether wireframes, mockups, or written descriptions. Set your target persona and research goal. Launch AI-powered interviews that run real conversations at scale.
Your participants will click a link, grant mic access, and have a live voice conversation with an AI interviewer. You’ll guide the questions but there is no fixed script. If you want to see how it works for participants, you can take the interview we show in the video.
Every conversation is transcribed and analyzed automatically. Results organized by concept, with playback of individual responses and the ability to chat with analysis for specific insights or comparison charts.
You get interview depth at survey speed and scale. No scheduling, no coordination overhead, no waiting weeks. Launch in the morning, have validated direction by afternoon.
How to use Concept Testing to get fast, useful feedback
Concept Testing works best at three moments.
Choosing between strategic directions. You've narrowed to two or three fundamentally different approaches and need to understand which resonates. The "which homepage concept" or "which value prop" decision.
Testing messaging variations before design investment. Does your target understand the problem you're describing? Does your proposed solution make sense? Which framing gets the strongest response?
Validating problem solution fit before prototypes. Does your idea deliver real value? Would users actually adopt it?
Concept Testing validates direction and approach before you commit resources. It's not for detailed UI feedback or usability testing. When you're ready to test interactive experiences and task flows, that's where our AI prototyping tool Reforge Build comes in. (Teaser: Full prototype testing is coming soon, letting you test live URLs with the same AI interview approach. Stay tuned for updates on that. 😎)
Start validating your ideas now
Concept Testing is available for Reforge Insights and Research customers. Click on the AI Interviewer and then start a new Concept Test.
Upload concepts you've been debating, set up an interview, see what happens. Let us know what you think. Your feedback shapes where this goes.
The validation gap doesn't have to slow you down. Test your concepts before you prototype, and save build capacity for ideas you know will land.