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The 4 Different Types of Product Prototypes

Oct 7, 2019

Prototypes are about product discovery and coming up with the fastest, cheapest way to test your assumptions. But when people think of a "prototype," they tend to think of the first type of prototype they experienced.

However, there are actually four distinct types of prototypes, each suited for testing different assumptions.


Image

Prototypes are about product discovery and coming up with the fastest, cheapest way to test your assumptions.

But when people think of a "prototype," they tend to think of the first type of prototype they experienced.

However, there are actually four distinct types of prototypes, each suited for testing different assumptions.

1. Feasibility Prototypes

  • For prototyping new technology (ex. updated algorithm).

  • Engineer writes just enough code to see if it's feasible.

  • Helps understand technical risk, often related to performance.

2. Low-fidelity User Prototypes

  • Essentially an interactive wireframe (doesn't look real).

  • Created by interactive designers to test the workflow.

  • Simulates process to identify usability issues early.

3. High-fidelity User Prototypes

  • Realistic looking, working simulation.

  • Good for communicating a proposed product to stakeholders.

  • Used in defensive user testing, not to see if they'll like it, but to learn if they won't.

4. Live-data Prototypes

  • Very limited implementation created by developers to actually prove it works.

  • Has access to real data and is sent real live traffic.

  • Hasn't been "productized" (no test automation, SEO, localization, etc).

Summarized by Reforge. Original article by Marty Kagan • Partner @ Silicon Valley Product Group

Prototypes are about product discovery and coming up with the fastest, cheapest way to test your assumptions. But when people think of a "prototype," they tend to think of the first type of prototype they experienced.

However, there are actually four distinct types of prototypes, each suited for testing different assumptions.


Image

Prototypes are about product discovery and coming up with the fastest, cheapest way to test your assumptions.

But when people think of a "prototype," they tend to think of the first type of prototype they experienced.

However, there are actually four distinct types of prototypes, each suited for testing different assumptions.

1. Feasibility Prototypes

  • For prototyping new technology (ex. updated algorithm).

  • Engineer writes just enough code to see if it's feasible.

  • Helps understand technical risk, often related to performance.

2. Low-fidelity User Prototypes

  • Essentially an interactive wireframe (doesn't look real).

  • Created by interactive designers to test the workflow.

  • Simulates process to identify usability issues early.

3. High-fidelity User Prototypes

  • Realistic looking, working simulation.

  • Good for communicating a proposed product to stakeholders.

  • Used in defensive user testing, not to see if they'll like it, but to learn if they won't.

4. Live-data Prototypes

  • Very limited implementation created by developers to actually prove it works.

  • Has access to real data and is sent real live traffic.

  • Hasn't been "productized" (no test automation, SEO, localization, etc).

Summarized by Reforge. Original article by Marty Kagan • Partner @ Silicon Valley Product Group